Women wine consumers: Information search and retailing implications

International Journal of Wine Business Research

Volumn 19, Issue 4, 2007, Pages 327-339

  Atkin, Thomas ^a   Nowak, Linda ^a   Garcia, Rosanna ^b  

^a SONOMA STATE UNIVERSITY   (United States)

^b NORTHEASTERN UNIVERSITY   (United States)

Author keywords

Consumers; Gender; Information searches; Retailing; Wines

Indexed keywords

EID: 71549118627     PISSN: 17511062     EISSN: 17511070     Source Type: Journal    
DOI: 10.1108/17511060710837454     Document Type: Article

References (29)

1. Anon. (2005), "It's a woman's world", Beverage World, July.
2. Atkin, T.S., Garcia, R., Lockshin, L.S. (2006), "A multidimensional study of the diffusion of a discontinuous innovation", working paper, Northeastern University Institute of Global Innovation Management, Boston, MA.
3. Berman, B., Evans, J.R. (1998), Retail Management, 7th ed., Prentice-Hall, Upper Saddle River, NJ.
4. Bramwell, L. (1997), "Making the decision - now" in Marketing, September, pp. 47-51.
5. Calentone, R.J., di Benedetto, A.C. (1994), "Examining the relationship between degree of innovation and new product success" in Journal of Business Research, Vol. 30, pp. 143-8.
6. Chaney, I.M. (2000), "External search effort for wine" in International Journal of Wine Marketing, Vol. 12, No. 2, pp. 5-22.
7. Duhan, D.F., Kiecker, P.L., Areni, C.S., Guerrero, C. (1999), "Origin information and retail sales of wine" in International Journal of Wine Marketing, Vol. 11, No. 3, pp. 44-58.
8. Fennell, G. (1978), "Consumers' perceptions of the product-use situation" in Journal of Marketing, April, pp. 38-47.
9. Gluckman, R.L. (1990), "A consumer approach to branded wines" in European Journal of Marketing, Vol. 24, No. 4, pp. 27-46.
10. Hall, J., Lockshin, L., O'Mahony, G.B. (2001), "Exploring the links between wine choice and dining occasions: factors of influence" in International Journal of Wine Marketing, Vol. 13, No. 1, pp. 36-53.
11. Hair, J.F., Anderson, R.E., Tatham, R.L., Black, W.C. (1998), Multivariate Data Analysis, Prentice-Hall, Upper Saddle River, NJ.
12. Hunt, M.C. (2005), "Wine, women and savvy", The San Diego Union-Tribune, April.
13. Jacoby, J., Olson, J.C. (1985), Perceived Quality: How Consumers View Stores and Merchandise, Lexington Books, Lexington, MA.
14. Le Bel, J.L. (2005), "Sensory, snob, and sex appeals in wine advertising" in International Journal of Wine Marketing, Vol. 17, No. 3, pp. 67-78.
15. Lockshin, L., Spawton, A.L. (2001), "Using involvement and brand equity to develop a wine tourism strategy" in International Journal of Wine Marketing, Vol. 13, No. 1, pp. 72-81.
16. Lockshin, L., Jarvis, W., d'Hauteville, F., Perrouty, J.P. (2006), "Using simulations from discrete choice experiments to measure consumer sensitivity to brand, region, price and awards" in Food Quality and Preference, Vol. 17, Nos 3/4, pp. 166-78.
17. Mitchell, V.W., Greatorex, M. (1988), "Consumer risk perception in the UK wine market" in European Journal of Marketing, Vol. 22, No. 9, pp. 5-15.
18. Mitchell, V., Greatorex, M. (1989), "Risk reducing strategies used in the purchase of wine in the UK" in European Journal of Marketing, Vol. 23, No. 9, pp. 31-46.
19. Murray, W., Lockshin, L. (1997), "Consumer acceptance of synthetic corks" in International Journal of Wine Marketing, Vol. 9, No. 1, pp. 31-52.
20. Orth, U. (2002), "Targeting the un-experienced and the convenience shopper" in International Journal of Wine Marketing, Vol. 14, No. 3, pp. 80-2.
21. Perreault, W.D. Jr, McCarthy, E.J. (2005), Basic Marketing: A Global-Managerial Approach, McGraw-Hill, New York, NY.
22. Ram, S., Sheth, J.N. (1989), "Consumer resistance to innovations: the marketing problem and solution" in Journal of Consumer Marketing, Vol. 6, No. 2, pp. 5-14.
23. Rappaport, L., Peters, G.R., Downcy, R., McCann, T., Huff-Corzine, L. (1993), "Gender and age differences in food cognition" in Appetite, Vol. 20, pp. 33-52.
24. Spawton, T. (1991a), "Of wine and live asses: an introduction to the wine economy and state of wine marketing" in European Journal of Wine Marketing, Vol. 25, No. 3, pp. 1-48.
25. Spawton, T. (1991b), "Wine and the marketing mix" in European Journal of Marketing, Vol. 25, No. 3, pp. 19-31.
26. Thach, L. (2002), "Expanding the population of wine consumers", Wines and Vines, January.
27. Thomas, A. (2000), "Elements influencing wine purchasing: a New Zealand view" in International Journal of Wine Marketing, Vol. 12, No. 2, pp. 47-62.
28. Yaccato, J.T. (2003), "Through the gender lens" in Marketing Magazine, Vol. 108, No. 25, pp. 14-15.
29. Zeithaml, V.A. (1988), "Consumer perceptions of price, quality and value: a means-end model and synthesis of evidence" in Journal of Marketing, Vol. 52, July, pp. 2-22.