Communicating service quality: Are business-to-business ads different?

Journal of Services Marketing

Volumn 12, Issue 3, 1998, Pages 165-176

  Green, Corliss L ^a  

^a GEORGIA STATE UNIVERSITY   (United States)

Author keywords

Advertising; Business to business marketing; Marketing communications; Marketing research; Service quality

Indexed keywords

EID: 84986021417     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876049810219494     Document Type: Article

References (12)

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