Characteristics of successful employer brands

Journal of Brand Management

Volumn 16, Issue 3, 2008, Pages 160-175

  Moroko, Lara ^a   Uncles, Mark D ^a  

^a UNIVERSITY OF NEW SOUTH WALES   (Australia)

Author keywords

Brand strategy; Corporate branding; Employer branding; Human resource management

Indexed keywords

EID: 84984727774     PISSN: 1350231X     EISSN: 14791803     Source Type: Journal    
DOI: 10.1057/bm.2008.4     Document Type: Article

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