The time factor in re-branding organizations: Its effects on staff knowledge, attitudes and behaviour in UK charities

Journal of Product and Brand Management

Volumn 16, Issue 4, 2007, Pages 236-246

  Hankinson, Philippa ^a   Lomax, Wendy ^b   Hand, Chris ^b  

^a UNIVERSITY OF ROEHAMPTON   (United Kingdom)

^b KINGSTON UNIVERSITY   (United Kingdom)

Author keywords

Brands; Charities; Time based management; United Kingdom

Indexed keywords

EID: 34547606995     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420710763921     Document Type: Article

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