Mining brand perceptions from twitter social networks

Marketing Science

Volumn 35, Issue 3, 2016, Pages 343-362

  Culotta, Aron ^a   Cutler, Jennifer ^b  

^a Illinois Institute of Technology   (United States)

^b NORTHWESTERN UNIVERSITY   (United States)

Author keywords

Attribute ratings; Big data; Brand image; Data mining; Market structure; Perceptual maps; Social media; Social networks; Twitter

Indexed keywords

EID: 84969812454     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.2015.0968     Document Type: Article

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