Attribute elicitation in marketing research: A comparison of three procedures

Marketing Letters

Volumn 8, Issue 2, 1997, Pages 153-165

  Steenkamp, Jan Benedict E M ^a,b   Van Trijp, Hans C M ^b,c  

^a UNIVERSITY OF LEUVEN   (Belgium)

^b WAGENINGEN UNIVERSITY   (Netherlands)

^c UNILEVER RESEARCH VLAARDINGEN   (Netherlands)

Author keywords

Attribute elicitation procedures; Free elicitation; Hierarchical dichotomization; Repertory grid

Indexed keywords

EID: 0000099015     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1023/A:1007975518638     Document Type: Review

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