From social media to Social CRM: reinventing the customer relationship

Strategy & Leadership

Volumn 39, Issue 6, 2011, Pages 27-34

  Heller Baird, Carolyn ^a   Parasnis, Gautam ^a  

^a IBM   (United States)

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EID: 84992960778     PISSN: 10878572     EISSN: None     Source Type: Journal    
DOI: 10.1108/10878571111176600     Document Type: Article

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