Testing the reliability of weight elicitation methods: Direct rating versus point allocation

Journal of Marketing Research

Volumn 37, Issue 4, 2000, Pages 508-513

  Bottomley, Paul A ^a   Doyle, John R ^a   Green, Rodney H ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0034346264     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.37.4.508.18794     Document Type: Article

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