On the perceived usefulness of scaling techniques in market analysis

Psychology and Marketing

Volumn 13, Issue 7, 1996, Pages 653-675

  Johnson, Michael D ^a   Hudson, Elania J ^b  

^a UNIVERSITY OF MICHIGAN   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0030305911     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/(SICI)1520-6793(199610)13:7<653::AID-MAR2>3.0.CO;2-G     Document Type: Article

References (36)

1. Alba, J. W., & Hutchinson, J. W. (1987). Dimensions of consumer expertise. Journal of Consumer Research, 13, 411-454.
2. Anderson, J. R. (1983). A spreading activation theory of memory. Journal of Verbal Learning and Verbal Behavior, 22, 261-295.
3. Bauer, H. H., & Hermann, A. (1995). Market demarcation: Theoretical framework and results of an empirical investigation of the German car market. European Journal of Marketing, 29(11), 18-34.
4. Carroll, J. D. (1976). Spatial, non-spatial and hybrid models for scaling. Psychometrika, 41, 439-463.
5. Corter, J. E. & Tversky, A. (1986). Extended similarity trees. Psychometrika, 51, 429-451.
6. DeSarbo, W. S., Johnson, M. D., Manrai, A. K., Manrai, L. A., & Edwards, E. A. (1992). TSCALE: A new multidimensional scaling procedure based on Tversky's contrast model. Psychometrika, 57, 43-69.
7. DeSarbo, W. S., & Rao, V. R. (1984). GENFOLD2: A set of models and algorithms for the GENeral UnFOLDing analysis of preference/dominance data. Journal of Classification, 1, 147-186.
8. Doyle, P. (1971). Nonmetric multidimensional scaling: A user's guide. European Journal of Marketing, 7, 82-88.
9. Glazer, R., Steckel, J. H., & Winer, R. S. (1988). The formation of key marketing variable expectations and their impact on firm performance: Some experimental evidence. Marketing Science, 8, 18-34.
10. Green, P. E. (1975). Marketing applications of MDS: Assessment and outlook. Journal of Marketing, 39, 24-31.
11. Green, P. E., & Carmone, F. J., & Smith, S. M. (1989). Multidimensional scaling: Concepts and applications. Boston, MA: Allyn and Bacon.
12. Hauser, J. R. (1986). Agendas and consumer choice. Journal of Marketing Research, 23, 199-212.
13. Herrmann, A. (1992). Produktwahlverhalten: Erläuterung and weioterentwicklung von modellen zur analyse des productwahlverhaltens aus marketingtheoretischer sicht. Stuttgart: Schäffer-Poeschel Verlag.
14. Hodgkinson, G. P., Padmore, J., & Tomes, A. E. (1991). Mapping consumers' cognitive structures: A comparison of similarity trees with multidimensional scaling and cluster analysis. European Journal of Marketing, 25(7), 41-60.
15. Johnson, M. D. (1984). Consumer choice strategies for comparing noncomparable alternatives. Journal of Consumer Research, 11, 741-753.
16. Johnson, M. D., & Fornell, C. (1987). The nature and methodological implications of the cognitive representation of products. Journal of Consumer Research, 14, 214-228.
17. Johnson, M. D., & Horne, D. A. (1992). An examination of the validity of direct product perceptions. Psychology & Marketing, 9, 221-235.
18. Johnson, M. D., Lehmann, D. R., Fornell C., & Horne, D. R. (1992). Attribute abstraction, feature-dimensionality, and the scaling of product similarities. International Journal of Research in Marketing, 9, 131-147.
19. Johnson, S. C. (1967). Hierarchical clustering schemes. Psychometrika, 32, 241-254.
20. Kinnear, T. C., & Taylor, J. R. (1996). Marketing research: An applied approach. New York: McGraw-Hill.
21. Kruskal, J. B. (1964). Multidimensional scaling by optimizing goodness of fit to a nonmetric hypothesis. Psychometrika, 29, 1-27.
22. Levitt, T. (1960). Marketing myopia. Harvard Business Review, Reprint No. 75507.
23. MacKay, D. B., & Zinnes, J. L. (1986). A probabilistic model for the multidimensional scaling of proximity and preference data. Marketing Science, 5, 325-344.
24. O'Shaughnessy, J. (1984). Competitive marketing: A strategic approach. Boston, MA: Allen & Unwin.
25. Pruzansky, S., Tversky, A., & Carroll, J. D. (1982). Spatial versus tree representations of proximity data. Psychometrika, 47(1), 3-24.
26. Rosch, E. (1977). Human categorization. In N. Warren (Ed.), Studies in cross-cultural Psychology (Volume 1, pp. 1-49). London: Academic Press.
27. Roskam, E., & Lingoes, J. C. (1970). MINISSA-1: A FORTRAN IV (G) program for the smallest space analysis of square symmetric matrices. Behavioral Science, 15, 204-205.
28. Sattath, S., & Tversky, A. (1977). Additive similarity trees. Psychometrika, 42, 319-345.
29. Shepard, R. N. (1962). The analysis of proximities: Multidimensional scaling with an unknown distance function, I and II. Psychometrika, 27, 125-140 and 219-246.
30. Shepard, R. N. (1972). Introduction to Volume I. In R. Shepard, A. Romney, & S. Nerlove (Eds.), Multidimensional scaling: Theory and applications in the behavioral sciences, Volume I: Theory (pp.1-20). New York: Seminar Press.
31. Shepard, R. N. (1980). Multidimensional scaling, tree fitting, and clustering. Science, 210, 390-398.
32. Shepard, R. N. (1981). Psychophysical complementarity. In M. Kubovy & J. Pomerantz (Eds.), Perceptual organization (pp. 279-341). Hillsdale, NJ: Erlbaum.
33. Srivastava, R. K., Leone, R. P., & Shocker, A. D. (1981). Market structure analysis: Hierarchical clustering of products based on substitution in use. Journal of Marketing, 45, 38-48.
34. Tversky, A. (1977). Features of similarity. Psychological Review, 84, 327-352.
35. Tversky, A., & Hutchinson, J. W. (1986). Nearest neighbor analysis of psychological spaces. Psychological Review, 86, 542-573.
36. Tversky, A., & Sattath, S. (1979). Preference trees. Psychological Review, 86, 542-573.