Linking operations, marketing and environmental capabilities and diversification to hotel performance: A data envelopment analysis approach

International Journal of Production Economics

Volumn 176, Issue , 2016, Pages 111-122

  Ramanathan, Ramakrishnan ^a   Ramanathan, Usha ^a   Zhang, Yubo ^a  

^a NOTTINGHAM TRENT UNIVERSITY   (United Kingdom)

Author keywords

Content analysis; Data envelopment analysis; Diversification; Environmental capability; Marketing capability; Operations capability; Performance; Resource based view

Indexed keywords

DATA ENVELOPMENT ANALYSIS; HOTELS; MARKETING; REGRESSION ANALYSIS;

CONTENT ANALYSIS; DIVERSIFICATION; ENVIRONMENTAL CAPABILITY; MARKETING CAPABILITY; OPERATIONS CAPABILITY; PERFORMANCE; RESOURCE-BASED VIEW;

COMMERCE;

EID: 84962428150     PISSN: 09255273     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijpe.2016.03.010     Document Type: Article

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