The impacts of marketing and operations capabilities on financial performance in the UK retail sector: A resource-based perspective

Industrial Marketing Management

Volumn 43, Issue 1, 2014, Pages 25-31

  Yu, Wantao ^a   Ramanathan, Ramakrishnan ^b   Nath, Prithwiraj ^a  

^a UNIVERSITY OF EAST ANGLIA   (United Kingdom)

^b UNIVERSITY OF BEDFORDSHIRE   (United Kingdom)

Author keywords

Financial performance; Marketing capability; Operations capability; Retail; UK

Indexed keywords

EID: 84893824474     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2013.07.014     Document Type: Article

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