Consumer adoption versus rejection decisions in seemingly similar service innovations: The case of the Internet and mobile banking

Journal of Business Research

Volumn 69, Issue 7, 2016, Pages 2432-2439

  Laukkanen, Tommi ^a  

^a UNIVERSITY OF EASTERN FINLAND   (Finland)

Author keywords

Adoption; Consumer resistance; Internet banking; Logistic regression; Mobile banking; Rejection; Service innovation

Indexed keywords

EID: 84960839652     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2016.01.013     Document Type: Article

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