Do early adopters upgrade early? Role of post-adoption behavior in the purchase of next-generation products

Journal of Business Research

Volumn 61, Issue 1, 2008, Pages 40-46

  Huh, Young Eun ^a   Kim, Sang Hoon ^b,c  

^a CARNEGIE MELLON UNIVERSITY   (United States)

^b Seoul National University   (South Korea)

^c SAN FRANCISCO STATE UNIVERSITY   (United States)

Author keywords

High tech marketing; Innovation adoption; Post adoption behavior; Replacement purchase; Upgrade

Indexed keywords

EID: 35848938958     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2006.05.007     Document Type: Article

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