Technology vs. Consumer behavior: The battle for the financial services customer

Journal of Interactive Marketing

Volumn 11, Issue 1, 1997, Pages 44-54

  Fain, Deborah ^a   Roberts, Mary Lou ^b  

^a NEW YORK UNIVERSITY   (United States)

^b UNIVERSITY OF MASSACHUSETTS BOSTON   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0346938697     PISSN: 10949968     EISSN: 15206653     Source Type: Journal    
DOI: 10.1002/(SICI)1522-7138(199724)11:13.0.CO;2-Z     Document Type: Article

References (14)

1. Cable News Network (1996), Business Weekend, January 21
2. Channel One News (1996), Metrocard Feature, March 22
3. "Microsoft Research Shows Low Comfort With Computers," (1995), The Wall Street Journal, March 14, B2
4. Paoloni, Marisa (1996), discussion about online services and mail order computer sales, personal communication
5. Peter, J. Paul, and Olson, Jerry C. (1993), Consumer Behavior and Marketing Strategy, Homewood, IL: Richard D. Irwin, 317-339.
6. Ram, S., and Sheth, Jagdish N. (1989), "Consumer Resistance to Innovations: The Marketing Problem and Its Solutions, "Journal of Consumer Marketing, 6 (Spring), 5-14.
7. Rogers, Everett M. (1995), Diffusion of Innovations, New York: The Free Press, 204-280.
8. Schiffman, Leon G., and Kanuk, Leslie Lazar (1994), Consumer Behavior, Englewood Cliffs, NJ: Prentice Hall, 212-214, 524-553.
9. Shea, Carolyn (1996), "Breaking Out of the Pack," Promo Mag azine, 9 (March), 43-50
10. Stevenson, John (1996), discussions about curriculum theory, personal communication
11. Telecard World (1996), promotional materials for smart card conference
12. Thoben, Deborah (1995), discussion about ATM usage and Chemical Bank program, personal communication
13. World Research Group (1995), promotional materials and on-site conference materials for smart card conference, as well as discussions with participants and speakers
14. Wunderman, Lester, Stevenson, John, and Guggenheim, Hans (1982), Curriculum Marketing, presentation.