Anatomy of service innovation: Introduction to the special issue

Journal of Business Research

Volumn 66, Issue 8, 2013, Pages 1060-1062

  O'Cass, Aron ^a   Song, Michael ^b   Yuan, Li ^c  

^a UNIVERSITY OF TASMANIA   (Australia)

^b UNIVERSITY OF MISSOURI KANSAS CITY   (United States)

^c Shanghai Jiao Tong University   (China)

Author keywords

Service branding; Service innovation; Service quality; Value creation

Indexed keywords

EID: 84877677556     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2012.03.002     Document Type: Editorial

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