Theory of rejecting superior, new technologies

Journal of Business and Industrial Marketing

Volumn 11, Issue 3-4, 1996, Pages 25-43

  Woodside, Arch G ^a  

^a TULANE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0012208410     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858629610125450     Document Type: Article

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