Mass media attitude change: Implications of the elaboration likelihood model of persuasion

Media Effects: Advances in Theory and Research

Volumn , Issue , 2009, Pages 125-164

  Petty, Richard E ^a   Briñol, Pablo ^b   Priester, Joseph R ^c  

^a OHIO STATE UNIVERSITY   (United States)

^b UNIVERSIDAD AUTÓNOMA DE MADRID   (Spain)

^c UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

Author keywords

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EID: 84956729270     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter

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