Social media micro-film marketing by Chinese destinations: The case of Shaoxing

Tourism Management

Volumn 54, Issue , 2016, Pages 439-451

  Shao, Jun ^a   Li, Xiong ^a   Morrison, Alastair M ^b   Wu, Bihu ^c  

^a BEIJING FORESTRY UNIVERSITY   (China)

^b PURDUE UNIVERSITY   (United States)

^c PEKING UNIVERSITY   (China)

Author keywords

China; Destination marketing; Destination marketing organization (DMO); Micro film marketing; Social media

Indexed keywords

MARKETING; SOCIAL MEDIA; TOURISM DEVELOPMENT; TOURISM MARKET; TOURIST DESTINATION;

CHINA; SHAOXING; ZHEJIANG;

EID: 84953280963     PISSN: 02615177     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.tourman.2015.12.013     Document Type: Article

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