Film-induced tourism as a vehicle for destination marketing: Is it worth the efforts?

Journal of Travel and Tourism Marketing

Volumn 28, Issue 2, 2011, Pages 165-179

  Hahm, Jeeyeon ^a   Wang, Youcheng ^a  

^a UNIVERSITY OF CENTRAL FLORIDA   (United States)

Author keywords

Destination image; Film induced tourism; Image attributes; Overall image; Path analysis; Travel intentions

Indexed keywords

EID: 79952458211     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1080/10548408.2011.546209     Document Type: Article

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