A diffusion mechanism for social advertising over microblogs

Decision Support Systems

Volumn 54, Issue 1, 2012, Pages 9-22

  Li, Yung Ming ^a   Shiu, Ya Lin ^a  

^a NATIONAL CHIAO TUNG UNIVERSITY   (Taiwan)

Author keywords

Diffusion mechanism; Influence model; Microblog; Online advertising; Preference analysis; Social media

Indexed keywords

DIFFUSION MECHANISMS; INFLUENCE MODEL; MICRO-BLOG; ONLINE ADVERTISING; PREFERENCE ANALYSIS; SOCIAL MEDIA;

DIFFUSION; INFORMATION DISSEMINATION;

MARKETING;

EID: 84868653894     PISSN: 01679236     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.dss.2012.02.012     Document Type: Article

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