The use of influence strategies in interdependent relationship: The moderating role of shared norms and values

Industrial Marketing Management

Volumn 38, Issue 4, 2009, Pages 426-432

  Lai, Chi Shiun ^a  

^a NATIONAL YUNLIN UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Taiwan)

Author keywords

Influence strategies; Interdependence relationship; Shared norms and values

Indexed keywords

EID: 67349219644     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2008.06.003     Document Type: Article

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