Use of consumer insight in the new product development process in the meat sector

Meat Science

Volumn 89, Issue 3, 2011, Pages 251-258

  Grunert, Klaus G ^a   Verbeke, Wim ^b   Kügler, Jens O ^a   Saeed, Faiza ^a   Scholderer, Joachim ^a  

^a AARHUS UNIVERSITY   (Denmark)

^b GHENT UNIVERSITY   (Belgium)

Author keywords

Concept testing; Consumer behaviour; Idea generation; New product development; Quality perception; Technology acceptance

Indexed keywords

CONCEPT TESTING; CONSUMER BEHAVIOUR; IDEA GENERATION; NEW PRODUCT DEVELOPMENT; TECHNOLOGY ACCEPTANCE;

LAUNCHING;

PRODUCT DEVELOPMENT;

CONSUMER; EUROPEAN UNION; FOOD HANDLING; FOOD INDUSTRY; HUMAN; INTERPERSONAL COMMUNICATION; MARKETING; MEAT; METHODOLOGY; REVIEW; SCANDINAVIA;

COMMUNICATION; CONSUMER SATISFACTION; EUROPEAN UNION; FOOD INDUSTRY; FOOD TECHNOLOGY; HUMANS; MARKETING; MEAT PRODUCTS; SCANDINAVIA;

EID: 79960470749     PISSN: 03091740     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.meatsci.2011.04.024     Document Type: Review

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