Balancing acts: Managing employees and reputation in social media

Journal of Marketing Management

Volumn 30, Issue 7-8, 2014, Pages 802-827

  Rokka, Joonas ^a,b   Karlsson, Katariina ^b   Tienari, Janne ^b  

^a NEOMA BUSINESS SCHOOL   (France)

^b HELSINKI SCHOOL OF ECONOMICS   (Finland)

Author keywords

Branding; Corporate reputation; Corporate reputation management; Employees; Social media

Indexed keywords

EID: 84946076754     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/0267257X.2013.813577     Document Type: Article

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