Be who you want to be: Branding, identity and the desire for authenticity

Branded Lives: The Production and Consumption of Meaning at Work

Volumn , Issue , 2011, Pages 35-56

  Land, Christopher ^a,b   Taylor, Scott ^c  

^a UNIVERSITY OF ESSEX   (United Kingdom)

^b UNIVERSITY OF ST GALLEN   (Switzerland)

^c UNIVERSITY OF EXETER BUSINESS SCHOOL   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84881909889     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter

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