Fresh perspectives on customer experience

Journal of Services Marketing

Volumn 29, Issue 6-7, 2015, Pages 430-435

  McColl Kennedy, Janet R ^a   Gustafsson, Anders ^b   Jaakkola, Elina ^c   Klaus, Phil ^d   Radnor, Zoe Jane ^e   Perks, Helen ^f   Friman, Margareta ^b  

^a UNIVERSITY OF QUEENSLAND   (Australia)

^b KARLSTAD UNIVERSITY   (Sweden)

^c UNIVERSITY OF TURKU   (Finland)

^d BRUNEL UNIVERSITY   (United Kingdom)

^e LOUGHBOROUGH UNIVERSITY   (United Kingdom)

^f UNIVERSITY OF NOTTINGHAM   (United Kingdom)

Author keywords

Customer experience; Customer role; Dynamic; Holistic; Practice based approach

Indexed keywords

EID: 84942087582     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/JSM-01-2015-0054     Document Type: Article

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