The effect of customer information during new product development on profits from goods and services

European Journal of Marketing

Volumn 48, Issue , 2014, Pages 1709-1730

  Witell, Lars ^a,b   Gustafsson, Anders ^a,c   Johnson, Michael D ^d  

^a KARLSTAD UNIVERSITY   (Sweden)

^b LINKÖPING UNIVERSITY   (Sweden)

^c BI NORWEGIAN BUSINESS SCHOOL   (Norway)

^d Cornell University ^*  (United States)

Author keywords

Customer information; Innovation; New product development; Service

Indexed keywords

EID: 84914681318     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/EJM-03-2011-0119     Document Type: Article

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