Consumer perceptions of CSR: (how) is China different?

International Marketing Review

Volumn 32, Issue 5, 2015, Pages 492-517

  Kolk, Ans ^a   Dolen, Willemijn van ^a   Ma, Leiming ^a  

^a Business School   (Netherlands)

Author keywords

China; Consumers; Local foreign firms; Social responsibility

Indexed keywords

EID: 84941365645     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/IMR-03-2014-0091     Document Type: Article

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