The impact of social setting on the recall and recognition of in-game advertising

Computers in Human Behavior

Volumn 53, Issue , 2014, Pages 544-555

  Herrewijn, Laura ^a   Poels, Karolien ^a  

^a UNIVERSITY OF ANTWERP   (Belgium)

Author keywords

Digital games; Experiment; In game advertising; Player interactivity; Social presence; Social setting

Indexed keywords

COMPUTER GAMES; EXPERIMENTS; MARKETING;

BRAND AWARENESS; DIGITAL GAMES; INTERACTIVITY; SOCIAL CONDITIONS; SOCIAL ENVIRONMENT; SOCIAL PRESENCE; SOCIAL SETTINGS;

ECONOMIC AND SOCIAL EFFECTS;

EID: 84940792185     PISSN: 07475632     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.chb.2014.06.012     Document Type: Article

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