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Volumn 18, Issue 1, 2012, Pages 42-59

Effects of Multiplayer Videogame Contexts on Individuals' Recall of In-Game Advertisements

Author keywords

ad recall; brand recall; memory; videogame advertising; videogames

Indexed keywords


EID: 84858650019     PISSN: 10496491     EISSN: 15407594     Source Type: Journal    
DOI: 10.1080/10496491.2012.646219     Document Type: Article
Times cited : (5)

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