Are there optimal levels of arousal to memory? Effects of arousal, centrality, and familiarity on brand memory in video games

Computers in Human Behavior

Volumn 28, Issue 2, 2012, Pages 285-291

  Jeong, Eui Jun ^a   Biocca, Frank A ^a,b  

^a Sungkyunkwan University   (South Korea)

^b SYRACUSE UNIVERSITY   (United States)

Author keywords

Arousal; Centrality; Familiarity; Games; Memory; Yerkes Dodson law

Indexed keywords

AROUSAL; CENTRALITY; FAMILIARITY; GAMES; MEMORY; YERKES-DODSON LAW;

BEHAVIORAL RESEARCH; BIOMEDICAL ENGINEERING;

HUMAN COMPUTER INTERACTION;

EID: 84855544531     PISSN: 07475632     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.chb.2011.09.011     Document Type: Article

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