Rated A for Advertising: A Critical Reflection on In-Game Advertising

Handbook of Digital Games

Volumn , Issue , 2014, Pages 305-335

  Herrewijn, Laura ^a   Poels, Karolien ^a  

^a UNIVERSITY OF ANTWERP   (Belgium)

Author keywords

Digital game industry; In game advertising; Racing games

Indexed keywords

ACADEMIC RESEARCH; ADVERTISING EFFECTIVENESS; ADVERTISING MEDIUM; BRAND AWARENESS; CRITICAL REFLECTIONS; DIGITAL GAMES; EXPERIMENTAL SET UP; RACING GAMES;

MARKETING;

EID: 84942566387     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1002/9781118796443.ch11     Document Type: Chapter

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