Different shades of grey: Compromise products to encourage animal friendly consumption

Food Quality and Preference

Volumn 45, Issue , 2015, Pages 87-99

  de Jonge, Janneke ^a   van der Lans, Ivo A ^a   van Trijp, Hans C M ^a  

^a WAGENINGEN UNIVERSITY   (Netherlands)

Author keywords

Animal welfare; Broiler meat; Choice experiment; Consumer behaviour; Willingness to pay

Indexed keywords

ANIMALIA;

EID: 84938151520     PISSN: 09503293     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.foodqual.2015.06.001     Document Type: Article

References (64)

1. Aertsens J., Verbeke W., Mondelaers K., Van Huylenbroeck G. Personal determinants of organic food consumption: A review. British Food Journal 2009, 111:1140-1167.
2. Auger P., Devinney T.M., Louviere J.J., Burke P.F. The importance of social product attributes in consumer purchasing decisions: A multi-country comparative study. International Business Review 2010, 19:140-159.
3. Baker S., Thompson K.E., Engelken J., Huntley K. Mapping the values driving organic food choice. European Journal of Marketing 2004, 38:995-1012.
4. Bell D.W., Esses V.M., Maio G.R. The utility of open-ended measures to assess intergroup ambivalence. Canadian Journal of Behavioural Science 1996, 28:12-18.
5. Berndsen M., Van der Pligt J. Ambivalence towards meat. Appetite 2004, 42:71-78.
6. Bertini M., Wathieu L., Iyengar S.S. The discriminating consumer: Product proliferation and willingness to pay for quality. Journal of Marketing Research 2012, 49:39-49.
7. Carlsson F., Frykblom P., Lagerkvist C.J. Using cheap talk as a test of validity in choice experiments. Economics Letters 2005, 89:147-152.
8. de Boer J., Hoogland C.T., Boersema J.J. Towards more sustainable food choices: Value priorities and motivational orientations. Food Quality and Preference 2007, 18:985-996.
9. De Boer J., Schösler H., Boersema J.J. Climate change and meat eating: An inconvenient couple?. Journal of Environmental Psychology 2012, 33:1-8.
10. de Jonge J., van Trijp H.C.M. The impact of broiler production system practices on consumer perceptions of animal welfare. Poultry Science 2013, 92:3080-3095.
11. de Jonge J., van Trijp H. Heterogeneity in consumer perceptions of the animal friendliness of broiler production systems. Food Policy 2014, 49:174-185.
12. Dhar R., Simonson I. The effect of forced choice on choice. Journal of Marketing Research 2003, 40:146-160.
13. EFMI Business School & Centraal Bureau Levensmiddelenhandel. (2011). Consumententrends 2011. <>. Leidschendam. Accessed 24.04.2015. http://www.supermarkt.nl/cblopleidingen/bronnen/Consumententrends2011.pdf.
14. Ellen, H. H., Leenstra, F. R., Van Emous, R. A., Groenestein, C. M., Van Harn, J., Van Horne, P. L. M., et al. (2012). Vleeskuikenproductiesystemen in Nederland. Report 619. <>. Wageningen UR Livestock Research. Accessed 03.06.2015. http://edepot.wur.nl/222179.
15. Feunekes G.I.J., Gortemaker I.A., Willems A.A., Lion R., van den Kommer M. Front-of-pack nutrition labelling: Testing effectiveness of different nutrition labelling formats front-of-pack in four European countries. Appetite 2008, 50:57-70.
16. Fraser D. Animal welfare assurance programs in food production: A framework for assessing the options. Animal Welfare 2006, 15:93-104.
17. Frewer L.J., Kole A., van de Kroon S.M., de Lauwere C. Consumer attitudes towards the development of animal-friendly husbandry systems. Journal of Agricultural and Environmental Ethics 2005, 18:345-367.
18. Fulponi L. Private voluntary standards in the food system: The perspective of major food retailers in OECD countries. Food Policy 2006, 31:1-13.
19. Gracia A., Loureiro M.L., Nayga R.M. Valuing an EU animal welfare label using experimental auctions. Agricultural Economics 2011, 42:669-677.
20. Graham J., Nosek B.A., Haidt J., Iyer R., Koleva S., Ditto P.H. Mapping the moral domain. Journal of Personality and Social Psychology 2011, 101:366-385.
21. Grunert K.G., Hieke S., Wills J. Sustainability labels on food products: Consumer motivation, understanding and use. Food Policy 2014, 44:177-189.
22. Grunert K.G., Juhl H.J., Esbjerg L., Jensen B.B., Bech-Larsen T., Brunsø K., et al. Comparing methods for measuring consumer willingness to pay for a basic and an improved readymade soup product. Food Quality and Preference 2009, 20:607-619.
23. Haaijer R., Kamakura W., Wedel M. The 'no-choice' alternative in conjoint choice experiments. International Journal of Market Research 2001, 43:93-106.
24. Hair J.F., Anderson R.E., Tatham R.L., Black W.C. Multivariate data analysis 1998, Prentice-Hall International, London [etc.]. 5th ed.
25. Heleski C.R., Mertig A.G., Zanella A.J. Stakeholder attitudes toward farm animal welfare. Anthrozoos 2006, 19:290-307.
26. Herzog H.A., Betchart N.S., Pittman R. Gender, sex role identity and attitudes. Anthrozoos 1991, 4:184-191.
27. Hoek A.C., Luning P.A., Weijzen P., Engels W., Kok F.J., de Graaf C. Replacement of meat by meat substitutes. A survey on person- and product-related factors in consumer acceptance. Appetite 2011, 56:662-673.
28. Hoogland C.T., de Boer J., Boersema J.J. Food and sustainability: Do consumers recognize, understand and value on-package information on production standards?. Appetite 2007, 49:47-57.
29. Huber J., Zwerina K. The importance of utility balance in efficient choice designs. Journal of Marketing Research 1996, 33:307-317.
30. Ingenbleek P.T.M., Immink V.M. Managing conflicting stakeholder interests: An exploratory case analysis of the formulation of corporate social responsibility standards in The Netherlands. Journal of Public Policy & Marketing 2010, 29:52-65.
31. Ingenbleek P.T.M., Immink V.M., Spoolder H.A.M., Bokma M.H., Keeling L.J. EU animal welfare policy: Developing a comprehensive policy framework. Food Policy 2012, 37:690-699.
32. Jedidi K., Jagpal S. Willingness to pay: Measurement and managerial implications. Handbook of pricing research in marketing 2009, Edward Elgar, Cheltenham, UK. V.R. Rao (Ed.).
33. Kamakura W.A., Wedel M., Agrawal J. Concomitant variable latent class models for conjoint analysis. International Journal of Research in Marketing 1994, 11:451-464.
34. Langen N. Are ethical consumption and charitable giving substitutes or not? Insights into consumers' coffee choice. Food Quality and Preference 2011, 22:412-421.
35. Leinonen I., Williams A.G., Wiseman J., Guy J., Kyriazakis I. Predicting the environmental impacts of chicken systems in the United Kingdom through a life cycle assessment: Broiler production systems. Poultry Science 2012, 91:8-25.
36. Little J., Berrens R. Explaining disparities between actual and hypothetical stated values: Further investigation using meta-analysis. Economics Bulletin 2004, 3:1-13.
37. Lusk J.L. Effects of cheap talk on consumer willingness-to-pay for golden rice. American Journal of Agricultural Economics 2003, 85:840-856.
38. Makiniemi J.P., Pirttila-Backman A.M., Pieri M. Ethical and unethical food. Social representations among Finnish, Danish and Italian students. Appetite 2011, 56:495-502.
39. Marian L., Thøgersen J. Direct and mediated impacts of product and process characteristics on consumers' choice of organic vs. conventional chicken. Food Quality and Preference 2013, 29:106-112.
40. Miller K.M., Hofstetter R., Krohmer H., Zhang Z.J. How should consumers' willingness to pay be measured? An empirical comparison of state-of-the-art approaches. Journal of Marketing Research 2011, 48:172-184.
41. Ministry of Economic Affairs (2014). Monitor Duurzaam Voedsel 2013. <>. The Hague. Accessed 24.04.2015. http://www.rijksoverheid.nl/documenten-en-publicaties/rapporten/2014/06/04/monitor-duurzaam-voedsel-2013.html.
42. Müller H., Kroll E.B., Vogt B. Do real payments really matter? A re-examination of the compromise effect in hypothetical and binding choice settings. Marketing Letters 2012, 23:73-92.
43. Müller H., Vogt B., Kroll E.B. To be or not to be price conscious-a segment-based analysis of compromise effects in market-like framings. Psychology and Marketing 2012, 29:107-116.
44. Nocella G., Boecker A., Hubbard L., Scarpa R. Eliciting consumer preferences for certified animal-friendly foods: Can elements of the theory of planned behavior improve choice experiment analysis?. Psychology and Marketing 2012, 29:850-868.
45. Olynk N.J., Tonsor G.T., Wolf C.A. Consumer willingness to pay for livestock credence attribute claim verification. Journal of Agricultural and Resource Economics 2010, 35:261-280.
46. Pouta E., Heikkila J., Forsman-Hugg S., Isoniemi M., Makela J. Consumer choice of broiler meat: The effects of country of origin and production methods. Food Quality and Preference 2010, 21:539-546.
47. Pratto F., Sidanius J., Stallworth L.M., Malle B.F. Social dominance orientation: A personality variable predicting social and political attitudes. Journal of Personality and Social Psychology 1994, 67:741-763.
48. Rahkovsky I., Lin B.H., Lin C.T.J., Lee J.Y. Effects of the Guiding Stars Program on purchases of ready-to-eat cereals with different nutritional attributes. Food Policy 2013, 43:100-107.
49. Rozin P., Markwith M., Stoess C. Moralization and becoming a vegetarian: The transformation of preferences into values and the recruitment of disgust. Psychological Science 1997, 8:67-73.
50. Siegford J.M., Powers W., Grimes-Casey H.G. Environmental aspects of ethical animal production. Poultry Science 2008, 87:380-386.
51. Simonson I. Choice based on reasons: The case of attraction and compromise effects. The Journal of Consumer Research 1989, 16:158-174.
52. Simonson I. The effect of product assortment on buyer preferences. Journal of Retailing 1999, 75:347-370.
53. Simonson I., Tversky A. Choice in context: Tradeoff contrast and extremeness aversion. Journal of Marketing Research 1992, 29:281-295.
54. Stichting Varkens in Nood and Milieudefensie. (2009). Supermarktmonitor Vlees en Vleesvervangers. <>. Accessed 3.02.2015. http://www.milieudefensie.nl/publicaties/rapporten/de-supermarktmonitor-vlees-en-vleesvervangers/view.
55. Stolz H., Stolze M., Janssen M., Hamm U. Preferences and determinants for organic, conventional and conventional-plus products - The case of occasional organic consumers. Food Quality and Preference 2011, 22:772-779.
56. Townsend C., Kahn B.E. The "visual preference heuristic": The influence of visual versus verbal depiction on assortment processing, perceived variety, and choice overload. Journal of Consumer Research 2014, 40:993-1015.
57. Vaaerst M., Alrøe H.F. Concepts of animal health and welfare in organic livestock systems. Journal of Agricultural and Environmental Ethics 2012, 25:333-347.
58. Van Loo E., Caputo V., Nayga R.M., Meullenet J.F., Crandall P.G., Ricke S.C. Effect of organic poultry purchase frequency on consumer attitudes toward organic poultry meat. Journal of Food Science 2010, 75:S384-S397.
59. Van Loo E.J., Caputo V., Nayga R.M., Meullenet J.F., Ricke S.C. Consumers' willingness to pay for organic chicken breast: Evidence from choice experiment. Food Quality and Preference 2011, 22:603-613.
60. Vander Naald B., Cameron T.A. Willingness to pay for other species' well-being. Ecological Economics 2011, 70:1325-1335.
61. Vanhonacker F., Verbeke W., Van Poucke E., Buijs S., Tuyttens F.A.M. Societal concern related to stocking density, pen size and group size in farm animal production. Livestock Science 2009, 123:16-22.
62. Vermunt J.K., Magidson J. Latent gold choice 4.0 user's guide 2005, Statistical Innovations Inc., Belmont, Massachusetts.
63. Williams E.J. Experimental designs balanced for the estimation of residual effects of treatments. Australian Journal of Scientific Research, Series A: Physical Sciences 1949, 2:149-168.
64. Zander K., Hamm U. Consumer preferences for additional ethical attributes of organic food. Food Quality and Preference 2010, 21:495-503.