Effects of the Guiding Stars Program on purchases of ready-to-eat cereals with different nutritional attributes

Food Policy

Volumn 43, Issue , 2013, Pages 100-107

  Rahkovsky, Ilya ^a   Lin, Biing Hwan ^a   Lin, Chung Tung Jordan ^b   Lee, Jonq Ying ^c  

^a Economic Research Service of the USDA   (United States)

^b CENTER FOR DRUG EVALUATION AND RESEARCH   (United States)

^c UNIVERSITY OF FLORIDA   (United States)

Author keywords

Cereal demand; Front of package nutrition labeling; Guiding Stars Program; Nutrition information

Indexed keywords

CEREAL; FOOD MARKET; NUTRITION; NUTRITIVE VALUE;

EID: 84884217822     PISSN: 03069192     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.foodpol.2013.08.013     Document Type: Article

References (33)

1. Barten A.P. Family composition, prices and expenditure patterns. Econometric Analysis for National Economic Planning 1964, Butterworth, London. P.E. Hart, G. Mills, J.K. Whitaker (Eds.).
2. Basmann R.L. A theory of demand with preference variables. Econometrica 1956, 24(1):47-58.
3. Bureau of Labor Statistics (BLS), 2012. U.S. City Average Breakfast Cereal CPI. U.S. Department of Labor. <> (retrieved 11.12). http://data.bls.gov/.
4. Castetbon K., Harris J.L., Schwartz M.B. Purchases of ready-to-eat cereals vary across US household sociodemographic categories according to nutritional value and advertising targets 2012, 15(8):1456-1465.
5. Centers for Disease Control and Prevention (CDC), 2013. National Center for Health Statistics (NCHS). National Health and Nutrition Examination Survey Data. U.S. Department of Health and Human Services, Centers for Disease Control and, Prevention, Hyattsville, MD, 2009-2010.
6. Culver, S.F., Cape, E., Fischer, McBride, W., Sutherland, L.A., Vitagliano, J.A., 2011. U.S. Patent No. 208,151. U.S. Patent and Trademark Office, Washington, DC.
7. Desmet P., Renaudin V. Estimation of product category sales responsiveness to allocated shelf space. International Journal of Research in Marketing 1998, 15(5):443-457.
8. Drèze X., Hoch S.J., Purk M.E. Shelf management and space elasticity. Journal of Retailing 1994, 70(4):301-326.
9. Finkelstein E., Trogdon J., Cohen J., Dietz W. Annual medical spending attributable to obesity: payer-and service-specific estimates. Health Affairs 2009, 28(5):822-831.
10. Fischer L.M., Sutherland L.A., Kaley L.A., Fox T.A., Hasler C.M., Nobel J., Kantor M.A., Blumberg J. Development and implementation of the guiding stars nutrition guidance program. American Journal of Health Promotion 2011, 26(2):55-63.
11. Gu X.S., Rosenbaum P.R. Comparison of multivariate matching methods: structures, distances, and algorithms. Journal of Computational and Graphical Statistics 1993, 2(4):405-420.
12. Ichimura S. A critical note on the definition of related goods. Review of Economic Studies 1950, 18(3):179-183.
13. Institute of Medicine (IOM) Examination of Front-of-Package Nutrition Rating. Systems and Symbols: Phase I Report 2010, The National Academies Press, Washington, DC.
14. Institute of Medicine (IOM) Front-of-Package Nutrition Rating Systems and Symbols: Promoting Healthier Choices 2012, The National Academies Press, Washington, DC.
15. Kahnemann D., Krueger A.B. A survey method for characterizing daily life experience: the Day Reconstruction Method. Science 2004, 306(5702):1776-1780.
16. Lin, B., Yen, S.T., The U.S. Grain Consumption Landscape: Who Eats Grain, in What Form, Where, and How Much? Economic Research Report No. 50, 2007, 35pp.
17. Lin C.T.J., Lee J.Y., Yen S.T. Do dietary intakes affect search for nutrition information on food labels?. Social Science & Medicine 2004, 59(9):1955-1967.
18. Mancino L., Kuchler F., Leibtag E. Getting consumers to eat more whole-grains: the role of policy, information, and food manufacturers. Food Policy 2008, 33(6):489-496.
19. O'Grady, M., Capretta, J., 2012. Assessing the Economics of Obesity and Obesity Interventions, Robert Wood Johnson Foundation. <>. http://www.rwjf.org/files/research/74094.5743.assessingobesityinterventions.0312.pdf.
20. Rosenbaum P.R., Rubin D.B. Constructing a control group using multivariate matched sampling methods that incorporate the propensity score. The American Statistician 1985, 39(1):33-38.
21. Rothman R.L., Housam R., Weiss H., Davis D., Gregory R., Gebretsadik T., Shinatni A., Elasy T.A. Patient understanding of food labels: the role of literacy and numeracy. American Journal of Preventive Medicine 2006, 31(5):391-398.
22. Schwartz M.B., Vartanian L.R., Wharton C.M., Brownell K.D. Examining the nutritional quality of breakfast cereals marketed to children. Journal of American Dietetics Association 2008, 108(4):702-705.
23. Shum M. Does advertising overcome brand loyalty? Evidence from the breakfast cereals market. Journal of Economics & Management Strategy 2004, 13(2):241-272.
24. Sutherland L.A., Kaley L.A., Fischer L. Guiding Stars: the effect of a nutrition navigation program on consumer purchases at the supermarket. American Journal of Clinical Nutrition 2010, 91(4):1090-1094.
25. Theil H. System-wide Explorations in International Economics, Input-Output Analysis, and Marketing Research 1980, North-Holland, New York.
26. Tintner G. Complementarity and shifts in demand. Metroeconomica 1952, 4(1):1-4.
27. Tsai A., Williamson D., Glick H. Direct medical cost of overweight and obesity in the USA: a quantative systematic review. Obesity Review 2011, 12(1):50-61.
28. U.S. Department of Agriculture, Agricultural Research Service, 2012. USDA National Nutrient Database for Standard Reference, Release 25. Nutrient Data Laboratory Home Page. <>. http://www.ars.usda.gov/ba/bhnrc/ndl.
29. U.S. Department of Health and Human Services (USDHHS), 2010. Nutrition and Weight Status. Healthy People 2020: Topics and Objectives. <>. http://www.healthypeople.gov/2020/topicsobjectives2020/overview.aspx?topicid=29.
30. U.S. Department of Health and Human Services and U.S. Department of Agriculture (USDHHS and USDA), 2005. Dietary Guidelines for Americans, 2005, sixth ed. U.S. Government Printing Office, January, Washington, DC.
31. U.S. Department of Agriculture and U.S. Department of Health and Human Services (USDA and USDHHS), 2011. Dietary Guidelines for Americans, 2010, seventh ed. U.S. Government Printing Office, December, Washington, DC.
32. Viswanathan M., Hastak M. Understanding and facilitating the usage of nutritional labels by low-literate consumers. Journal of Public Policy & Marketing 2009, 28(2):135-145.
33. Zinkhan G.M., Peters C. Do empirical studies address the objectives of the nutrition labeling and education act: a review and synthesis relevant for marketing academicians. International Review on Public and Nonprofit Marketing 2008, 5(2):89-116.