The effects of product modularity on launch speed

International Journal of Production Research

Volumn 53, Issue 17, 2015, Pages 5369-5381

  Vickery, Shawnee K ^a   Bolumole, Yemisi A ^a   Castel, Matthew J ^a   Calantone, Roger J ^a  

^a MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

competitive advantage; launch speed; manufacturing flexibility; product modularity; product platform

Indexed keywords

COMPETITION; ENTERPRISE RESOURCE MANAGEMENT; SPEED;

COMPETITIVE ADVANTAGE; DYNAMIC CAPABILITIES; HOLISTIC FRAMEWORKS; MANUFACTURING FLEXIBILITY; MANUFACTURING PERFORMANCE; PRODUCT MODULARITY; PRODUCT PLATFORMS; RESOURCE-BASED VIEW;

FLEXIBLE MANUFACTURING SYSTEMS;

EID: 84937250592     PISSN: 00207543     EISSN: 1366588X     Source Type: Journal    
DOI: 10.1080/00207543.2015.1047972     Document Type: Article

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