Sponsored search marketing: Dynamic pricing and advertising for an online retailer

Management Science

Volumn 61, Issue 6, 2015, Pages 1255-1274

  Ye, Shengqi ^a   Aydin, Goker ^b   Hu, Shanshan ^b  

^a UNIVERSITY OF TEXAS AT DALLAS   (United States)

^b INDIANA UNIVERSITY   (United States)

Author keywords

Dynamic pricing; Online retailing; Sponsored search marketing

Indexed keywords

COMMERCE; COSTS;

DYNAMIC PRICING; ON DEMANDS; ONLINE RETAILING; PRICE INCREASE; S-SHAPED; SEARCH KEYWORD; SPONSORED SEARCHES; WILLINGNESS TO PAY;

SALES;

EID: 84930798162     PISSN: 00251909     EISSN: 15265501     Source Type: Journal    
DOI: 10.1287/mnsc.2014.1915     Document Type: Article

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