Price competition and endogenous valuation in search advertising

Journal of Marketing Research

Volumn 48, Issue 3, 2011, Pages 566-586

  Xu, Lizhen ^a   Chen, Jianqing ^b   Whinston, Andrew ^a  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

^b UNIVERSITY OF TEXAS AT DALLAS   (United States)

Author keywords

Bidding incentive; Endogenous valuation; Online search; Price competition; Price dispersion; Search advertising

Indexed keywords

EID: 79951887141     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.48.3.566     Document Type: Article

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