Value of learning in sponsored search auctions

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

Volumn 6484 LNCS, Issue , 2010, Pages 294-305

  Li, Sai Ming ^a   Mahdian, Mohammad ^a   McAfee, R Preston ^a  

^a YAHOO INC   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

BUSINESS MODELS; CLICK-THROUGH RATE; EXPECTED VALUES; EXTENSIVE SIMULATIONS; MACHINE LEARNING LITERATURE; SHORT TERM; SHOW THROUGH; SPONSORED SEARCH AUCTIONS; SPONSORED SEARCHES; THEORETICAL ARGUMENTS; BUSINESS MODELING;

COMMERCE; INTERNET; WINE; LEARNING SYSTEMS;

ECONOMICS;

EID: 78650942205     PISSN: 03029743     EISSN: 16113349     Source Type: Book Series    
DOI: 10.1007/978-3-642-17572-5_24     Document Type: Conference Paper

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