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Volumn 52, Issue 1, 2015, Pages 90-104

The Braggart's dilemma: On the social rewards and penalties of advertising prosocial behavior

Author keywords

Altruism; Bragging; Prosocial behavior; Self promotion; Signaling

Indexed keywords


EID: 84928570953     PISSN: 00222437     EISSN: 15477193     Source Type: Journal    
DOI: 10.1509/jmr.14.0002     Document Type: Article
Times cited : (147)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.