The Martyrdom Effect: When Pain and Effort Increase Prosocial Contributions

Journal of Behavioral Decision Making

Volumn 26, Issue 1, 2013, Pages 91-105

  Olivola, Christopher Y ^a   Shafir, Eldar ^b  

^a UNIVERSITY OF WARWICK   (United Kingdom)

^b PRINCETON UNIVERSITY   (United States)

Author keywords

Charity; Fundraising; Martyrdom effect; Prosocial behavior; Self sacrifice

Indexed keywords

EID: 84871052480     PISSN: 08943257     EISSN: 10990771     Source Type: Journal    
DOI: 10.1002/bdm.767     Document Type: Article

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