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Volumn 91, Issue , 2015, Pages 165-172

The effects of TV unhealthy food brand placement on children. Its separate and joint effect with advertising

Author keywords

Advertising; Children; Food marketing; Product placement; Synergy

Indexed keywords

ADOLESCENT; ADVERTIZING; ARTICLE; AWARENESS; CHILD; CONTROLLED STUDY; DIET; FEMALE; FOOD; GROUPS BY AGE; HUMAN; HUMAN EXPERIMENT; INTERPERSONAL COMMUNICATION; MALE; MARKETING; RANDOMIZED CONTROLLED TRIAL; TELEVISION; AGE; FAST FOOD; FOOD INDUSTRY; FOOD PACKAGING; FOOD PREFERENCE; HEALTH; NUTRITIONAL VALUE; OBESITY; STANDARDS;

EID: 84928558645     PISSN: 01956663     EISSN: 10958304     Source Type: Journal    
DOI: 10.1016/j.appet.2015.03.030     Document Type: Article
Times cited : (37)

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