-
1
-
-
56349100793
-
Relationship of physical activity and television watching with body weight and level of fatness among children
-
Anderson R.E., Crespo C.J., Bartlett S.J., Cheskin L.J., Pratt M. Relationship of physical activity and television watching with body weight and level of fatness among children. Journal of the American Medical Association 1998, 179:938-942.
-
(1998)
Journal of the American Medical Association
, vol.179
, pp. 938-942
-
-
Anderson, R.E.1
Crespo, C.J.2
Bartlett, S.J.3
Cheskin, L.J.4
Pratt, M.5
-
2
-
-
80053008537
-
From silos to synergy. A fifty-year review of cross-media research shows synergy has yet to achieve its full potential
-
Assael H. From silos to synergy. A fifty-year review of cross-media research shows synergy has yet to achieve its full potential. Journal of Advertising Research 2011, 51(1):42-58.
-
(2011)
Journal of Advertising Research
, vol.51
, Issue.1
, pp. 42-58
-
-
Assael, H.1
-
3
-
-
4544343757
-
Exploring children's choice. The reminder effect of product placement
-
Auty S., Lewis C. Exploring children's choice. The reminder effect of product placement. Psychology & Marketing 2004, 21(9):697-710.
-
(2004)
Psychology & Marketing
, vol.21
, Issue.9
, pp. 697-710
-
-
Auty, S.1
Lewis, C.2
-
5
-
-
84872655367
-
Television advertising and branding. Effects on eating behaviour and food preferences in children
-
Boyland E.J., Halford J.C. Television advertising and branding. Effects on eating behaviour and food preferences in children. Appetite 2013, 62(1):236-241.
-
(2013)
Appetite
, vol.62
, Issue.1
, pp. 236-241
-
-
Boyland, E.J.1
Halford, J.C.2
-
6
-
-
77957318389
-
Introducing the PCMC Model. An investigative framework for young people's processing of commercial media content
-
Buijzen M., Van Reijmersdal E.A., Owen L.H. Introducing the PCMC Model. An investigative framework for young people's processing of commercial media content. Communication Theory 2010, 20:427-450.
-
(2010)
Communication Theory
, vol.20
, pp. 427-450
-
-
Buijzen, M.1
Van Reijmersdal, E.A.2
Owen, L.H.3
-
7
-
-
61049242038
-
Advertising in the global age. Transnational campaigns and pan-European television channels
-
Chalaby J.K. Advertising in the global age. Transnational campaigns and pan-European television channels. Global Media and Communication 2008, 4(2):139-156.
-
(2008)
Global Media and Communication
, vol.4
, Issue.2
, pp. 139-156
-
-
Chalaby, J.K.1
-
8
-
-
0031188101
-
The impact of children's affective reactions elicited by commercial on attitude toward the advertisement and the brand
-
Derbaix C.M., Bree J. The impact of children's affective reactions elicited by commercial on attitude toward the advertisement and the brand. International Journal of Research in Marketing 1997, 14:207-229.
-
(1997)
International Journal of Research in Marketing
, vol.14
, pp. 207-229
-
-
Derbaix, C.M.1
Bree, J.2
-
9
-
-
0009337446
-
Preschoolers' socialization as consumers of clothing and recognition of symbolism
-
Derscheid L.E., Kwon Y.H., Fang S.R. Preschoolers' socialization as consumers of clothing and recognition of symbolism. Perceptual and Motor Skills 1996, 82:1171-1181.
-
(1996)
Perceptual and Motor Skills
, vol.82
, pp. 1171-1181
-
-
Derscheid, L.E.1
Kwon, Y.H.2
Fang, S.R.3
-
10
-
-
11044220116
-
Separate and joint effects of medium type on consumer responses. A comparison of television, print, and the Internet
-
Dijkstra M., Buijtels H., Van Raaij F. Separate and joint effects of medium type on consumer responses. A comparison of television, print, and the Internet. Journal of Business Research 2005, 58:377-386.
-
(2005)
Journal of Business Research
, vol.58
, pp. 377-386
-
-
Dijkstra, M.1
Buijtels, H.2
Van Raaij, F.3
-
11
-
-
0001783123
-
Advertising recognition and recall by age. Including teens
-
Dubow J.S. Advertising recognition and recall by age. Including teens. Journal of Advertising Research 1995, 35(5):55-60.
-
(1995)
Journal of Advertising Research
, vol.35
, Issue.5
, pp. 55-60
-
-
Dubow, J.S.1
-
12
-
-
77953292885
-
Mass media interventions to reduce youth smoking prevalence
-
Flynn B.S., Worden J.K., Bunn J., Solomon L.J., Ashikaga T., Connolly S.W., et al. Mass media interventions to reduce youth smoking prevalence. American Journal of Preventive Medicine 2010, 39(1):53-62.
-
(2010)
American Journal of Preventive Medicine
, vol.39
, Issue.1
, pp. 53-62
-
-
Flynn, B.S.1
Worden, J.K.2
Bunn, J.3
Solomon, L.J.4
Ashikaga, T.5
Connolly, S.W.6
-
13
-
-
84909108672
-
TV messages for snack and breakfast foods. Do they influence children's preferences?
-
Goldberg M.E., Gorn G.J., Gibson W. TV messages for snack and breakfast foods. Do they influence children's preferences?. Journal of Consumer Research 1978, 5:73-81.
-
(1978)
Journal of Consumer Research
, vol.5
, pp. 73-81
-
-
Goldberg, M.E.1
Gorn, G.J.2
Gibson, W.3
-
14
-
-
0000393485
-
Behavioral evidence of the effects of TV food messages on children
-
Gorn G.J., Goldberg M.E. Behavioral evidence of the effects of TV food messages on children. Journal of Consumer Research 1982, 9(2):200-205.
-
(1982)
Journal of Consumer Research
, vol.9
, Issue.2
, pp. 200-205
-
-
Gorn, G.J.1
Goldberg, M.E.2
-
15
-
-
84908981555
-
-
Lawrence Erlbaum Associates, Mahwah, NJ
-
Gunter B., Oates C., Blades M. Advertising to children on TV. Content, impact, and regulation 2005, Lawrence Erlbaum Associates, Mahwah, NJ.
-
(2005)
Advertising to children on TV. Content, impact, and regulation
-
-
Gunter, B.1
Oates, C.2
Blades, M.3
-
16
-
-
0002610776
-
Product placement in movies: The effect of prominence and mode on audience recall
-
Gupta P.B., Lord K.R. Product placement in movies: The effect of prominence and mode on audience recall. Journal of Current Issues and Research in Advertising 1998, 20(1):47-59.
-
(1998)
Journal of Current Issues and Research in Advertising
, vol.20
, Issue.1
, pp. 47-59
-
-
Gupta, P.B.1
Lord, K.R.2
-
17
-
-
1542268990
-
Effect of television advertisements for foods on food consumption in children
-
Halford J.C., Gillespie J., Brown V., Pontin E.E., Dovey T.M. Effect of television advertisements for foods on food consumption in children. Appetite 2004, 42(2):221-225.
-
(2004)
Appetite
, vol.42
, Issue.2
, pp. 221-225
-
-
Halford, J.C.1
Gillespie, J.2
Brown, V.3
Pontin, E.E.4
Dovey, T.M.5
-
18
-
-
36848999869
-
-
Federal Trade Commission, Washington, D.C.
-
Holt D.J., Ippolito P.M., Desrochers D.M., Kelley C.R. Children's exposure to TV advertising in 1977 and 2004: Information for the obesity debate 2007, Federal Trade Commission, Washington, D.C.
-
(2007)
Children's exposure to TV advertising in 1977 and 2004: Information for the obesity debate
-
-
Holt, D.J.1
Ippolito, P.M.2
Desrochers, D.M.3
Kelley, C.R.4
-
19
-
-
84879676037
-
Measuring the impact of product placement on children using digital brand integration
-
Hudson S., Elliott C. Measuring the impact of product placement on children using digital brand integration. Journal of Food Products Marketing 2013, 19(3):176-200.
-
(2013)
Journal of Food Products Marketing
, vol.19
, Issue.3
, pp. 176-200
-
-
Hudson, S.1
Elliott, C.2
-
20
-
-
43549123771
-
Children's media policy
-
Jordan A.B. Children's media policy. The Future of Children 2008, 18(1):235-253.
-
(2008)
The Future of Children
, vol.18
, Issue.1
, pp. 235-253
-
-
Jordan, A.B.1
-
22
-
-
33748445676
-
Does TV advertising make children fat? What the evidence tells us
-
Livingstone S. Does TV advertising make children fat? What the evidence tells us. Public Policy Research 2006, 13(1):54-61.
-
(2006)
Public Policy Research
, vol.13
, Issue.1
, pp. 54-61
-
-
Livingstone, S.1
-
23
-
-
22744454751
-
Evidence of a possible link between obesogenic food advertising and child overweight
-
Lobstein T., Dibb S. Evidence of a possible link between obesogenic food advertising and child overweight. Obesity Reviews 2005, 6(3):203-208.
-
(2005)
Obesity Reviews
, vol.6
, Issue.3
, pp. 203-208
-
-
Lobstein, T.1
Dibb, S.2
-
24
-
-
34547275257
-
The effects of playing an advergame on young children's perceptions, preferences, and requests
-
Mallinckrodt V., Mizerski D. The effects of playing an advergame on young children's perceptions, preferences, and requests. Journal of Advertising 2007, 36(2):87-100.
-
(2007)
Journal of Advertising
, vol.36
, Issue.2
, pp. 87-100
-
-
Mallinckrodt, V.1
Mizerski, D.2
-
26
-
-
21844513144
-
The relationship between cartoon trade character recognition and attitude toward product category in young children
-
Mizerski R. The relationship between cartoon trade character recognition and attitude toward product category in young children. Journal of Marketing 1995, 59:57-70.
-
(1995)
Journal of Marketing
, vol.59
, pp. 57-70
-
-
Mizerski, R.1
-
27
-
-
0034343660
-
Children, advertising and product experiences. A multi-method inquiry
-
Moore E.S., Lutz R.J. Children, advertising and product experiences. A multi-method inquiry. Journal of Consumer Research 2000, 27(June):31-48.
-
(2000)
Journal of Consumer Research
, vol.27
, Issue.JUNE
, pp. 31-48
-
-
Moore, E.S.1
Lutz, R.J.2
-
28
-
-
0344824511
-
Understanding the impact of synergy in multimedia communications
-
Naik P.A., Kalyan R. Understanding the impact of synergy in multimedia communications. Journal of Marketing Research 2003, 40(3):375-388.
-
(2003)
Journal of Marketing Research
, vol.40
, Issue.3
, pp. 375-388
-
-
Naik, P.A.1
Kalyan, R.2
-
29
-
-
84990135410
-
Self-presentation, reasoned action and adolescents' decisions to smoke cigarettes
-
Norman N.M., Tedeschi J.T. Self-presentation, reasoned action and adolescents' decisions to smoke cigarettes. Journal of Applied Social Psychology 1989, 19:543-558.
-
(1989)
Journal of Applied Social Psychology
, vol.19
, pp. 543-558
-
-
Norman, N.M.1
Tedeschi, J.T.2
-
30
-
-
0345060022
-
Children's understanding of television advertising: a qualitative approach
-
Oates C., Blades M., Gunter B., Don J. Children's understanding of television advertising: a qualitative approach. Journal of Marketing Communications 2003, 9:59-71.
-
(2003)
Journal of Marketing Communications
, vol.9
, pp. 59-71
-
-
Oates, C.1
Blades, M.2
Gunter, B.3
Don, J.4
-
31
-
-
84890257119
-
Is children's understanding of nontraditional advertising comparable to their understanding of television advertising?
-
Owen L., Lewis C., Auty S., Buijzen M. Is children's understanding of nontraditional advertising comparable to their understanding of television advertising?. Journal of Public Policy & Marketing 2013, 32(2):195-206.
-
(2013)
Journal of Public Policy & Marketing
, vol.32
, Issue.2
, pp. 195-206
-
-
Owen, L.1
Lewis, C.2
Auty, S.3
Buijzen, M.4
-
32
-
-
0011593624
-
Brand familiarity and product involvement effects on the attitude toward an ad. Brand attitude relationship
-
Association for Consumer Research, Provo, UT
-
Phelps J., Thorson E. Brand familiarity and product involvement effects on the attitude toward an ad. Brand attitude relationship. Advances in consumer research 1991, Vol. 18:202-209. Association for Consumer Research, Provo, UT.
-
(1991)
Advances in consumer research
, vol.18
, pp. 202-209
-
-
Phelps, J.1
Thorson, E.2
-
33
-
-
84884295015
-
Food marketing expenditures aimed at youth. Putting the numbers in context
-
Powell L.M., Harris J.L., Fox T. Food marketing expenditures aimed at youth. Putting the numbers in context. American Journal of Preventive Medicine 2013, 45(4):453-461.
-
(2013)
American Journal of Preventive Medicine
, vol.45
, Issue.4
, pp. 453-461
-
-
Powell, L.M.1
Harris, J.L.2
Fox, T.3
-
35
-
-
2142773982
-
Lessons learned from public health mass media campaigns. Marketing health in a crowded media world
-
Randolph W., Viswanath K. Lessons learned from public health mass media campaigns. Marketing health in a crowded media world. Annual Review of Public Health 2004, 25:419-437.
-
(2004)
Annual Review of Public Health
, vol.25
, pp. 419-437
-
-
Randolph, W.1
Viswanath, K.2
-
36
-
-
0002059970
-
Age differences in children's responses to television advertising. An information-processing approach
-
Roedder D. Age differences in children's responses to television advertising. An information-processing approach. Journal of Consumer Research 1981, 8(3):144-153.
-
(1981)
Journal of Consumer Research
, vol.8
, Issue.3
, pp. 144-153
-
-
Roedder, D.1
-
37
-
-
0000647907
-
Attitude-Behavior Consistency in Children's Responses to Television Advertising
-
Roedder D.L., Sternthal B., Calder B.J. Attitude-Behavior Consistency in Children's Responses to Television Advertising. Journal of Marketing Research 1983, 20:337-349.
-
(1983)
Journal of Marketing Research
, vol.20
, pp. 337-349
-
-
Roedder, D.L.1
Sternthal, B.2
Calder, B.J.3
-
39
-
-
0037915921
-
Toward a framework of product placement. Theoretical propositions
-
Association for Consumer Research, Provo, UT
-
Russell C.A. Toward a framework of product placement. Theoretical propositions. Advances in consumer research 1998, Vol. 25:357-362. Association for Consumer Research, Provo, UT.
-
(1998)
Advances in consumer research
, vol.25
, pp. 357-362
-
-
Russell, C.A.1
-
40
-
-
67651245150
-
The effect of product placement in computer games on brand attitude and recall
-
Sharma D., Mizerski R., Lee A. The effect of product placement in computer games on brand attitude and recall. International Journal of Advertising 2009, 28(3):423-438.
-
(2009)
International Journal of Advertising
, vol.28
, Issue.3
, pp. 423-438
-
-
Sharma, D.1
Mizerski, R.2
Lee, A.3
-
41
-
-
80051878675
-
Child and adolescent exposure to food and beverage brand appearances during prime-time television programming
-
Speers S.E., Harris J.L., Schwartz M.B. Child and adolescent exposure to food and beverage brand appearances during prime-time television programming. American Journal of Preventive Medicine 2011, 41:291-296.
-
(2011)
American Journal of Preventive Medicine
, vol.41
, pp. 291-296
-
-
Speers, S.E.1
Harris, J.L.2
Schwartz, M.B.3
-
42
-
-
77649091143
-
Prevalence of Food and Beverage Brands in Movies: 1996-2005
-
Sutherland L.A., MacKenzie T., Purvis L.A., Dalton M. Prevalence of Food and Beverage Brands in Movies: 1996-2005. Pediatrics 2010, 125:468-474.
-
(2010)
Pediatrics
, vol.125
, pp. 468-474
-
-
Sutherland, L.A.1
MacKenzie, T.2
Purvis, L.A.3
Dalton, M.4
-
43
-
-
84928540362
-
What are the effects of a combination of advertising and brand placement
-
Gabler, Heidelberg, R. Terlutter, S. Diehl, S. Okazaki (Eds.)
-
van Reijmersdal E. What are the effects of a combination of advertising and brand placement. Advances in advertising research 1. Cutting edge international research 2010, 363-376. Gabler, Heidelberg. R. Terlutter, S. Diehl, S. Okazaki (Eds.).
-
(2010)
Advances in advertising research 1. Cutting edge international research
, pp. 363-376
-
-
van Reijmersdal, E.1
-
44
-
-
80052979757
-
A new branch of advertising reviewing factors that influence reactions to product placement
-
van Reijmersdal E.A., Neijens P.C., Smit E.G. A new branch of advertising reviewing factors that influence reactions to product placement. Journal of Advertising Research 2009, 49(4):429-440.
-
(2009)
Journal of Advertising Research
, vol.49
, Issue.4
, pp. 429-440
-
-
van Reijmersdal, E.A.1
Neijens, P.C.2
Smit, E.G.3
-
45
-
-
77956188648
-
The effects of interactive brand placements in online games on children's cognitive, affective, and conative brand responses
-
van Reijmersdal E., Jansz J., Peters O., Van Noort G. The effects of interactive brand placements in online games on children's cognitive, affective, and conative brand responses. Computers in Human Behavior 2010, 26(6):1787-1794.
-
(2010)
Computers in Human Behavior
, vol.26
, Issue.6
, pp. 1787-1794
-
-
van Reijmersdal, E.1
Jansz, J.2
Peters, O.3
Van Noort, G.4
-
46
-
-
21244491578
-
Identifying determinants of young children's brand awareness. Television, parents, and peers
-
Valkenburg P.M., Buijzen M. Identifying determinants of young children's brand awareness. Television, parents, and peers. Journal of Applied Developmental Psychology 2005, 26:456-468.
-
(2005)
Journal of Applied Developmental Psychology
, vol.26
, pp. 456-468
-
-
Valkenburg, P.M.1
Buijzen, M.2
-
47
-
-
0040738883
-
-
Ph.D. dissertation). Tallahassee: Florida State University (Dissertation Abstracts International, Volumen 56-11, Sección A, pp. 4476)
-
Volmers S.M. The impact on children of brand and product placements in films (recall, affect, preference) 1995, Ph.D. dissertation). Tallahassee: Florida State University (Dissertation Abstracts International, Volumen 56-11, Sección A, pp. 4476).
-
(1995)
The impact on children of brand and product placements in films (recall, affect, preference)
-
-
Volmers, S.M.1
-
48
-
-
84857124302
-
Persuading playfully? The effects of persuasion knowledge and positive affect on children's attitudes, brand beliefs and behaviors
-
American Academy of Advertising, Minneapolis, MN, W.N. Lee (Ed.)
-
Waiguny M.K.J., Nelson M.R., Terlutter R. Persuading playfully? The effects of persuasion knowledge and positive affect on children's attitudes, brand beliefs and behaviors. Proceedings of the 2010 conference of the American Academy of Advertising 2010, 67-70. American Academy of Advertising, Minneapolis, MN. W.N. Lee (Ed.).
-
(2010)
Proceedings of the 2010 conference of the American Academy of Advertising
, pp. 67-70
-
-
Waiguny, M.K.J.1
Nelson, M.R.2
Terlutter, R.3
-
50
-
-
29144461593
-
The development of marketplace persuasion knowledge in children, adolescents, and young adults
-
Wright P., Friestad M., Boush D.M. The development of marketplace persuasion knowledge in children, adolescents, and young adults. Journal of Public Policy & Marketing 2005, 24(2):222-233.
-
(2005)
Journal of Public Policy & Marketing
, vol.24
, Issue.2
, pp. 222-233
-
-
Wright, P.1
Friestad, M.2
Boush, D.M.3
-
51
-
-
34547909944
-
The effectiveness of brand placements in the movies. Levels of placements, explicit and implicit memory, and brand-choice behavior
-
Yang M., Roskos-Ewoldsen D. The effectiveness of brand placements in the movies. Levels of placements, explicit and implicit memory, and brand-choice behavior. Journal of Communication 2007, 57(3):469-489.
-
(2007)
Journal of Communication
, vol.57
, Issue.3
, pp. 469-489
-
-
Yang, M.1
Roskos-Ewoldsen, D.2
|