Advertising in the global age: Transnational campaigns and pan-European television channels

Global Media and Communication

Volumn 4, Issue 2, 2008, Pages 139-156

  Chalaby, Jean K ^a  

^a CITY UNIVERSITY   (United Kingdom)

Author keywords

European marketing; Global branding; Globalization; International advertising; Pan European television (PETV); Transnational television

Indexed keywords

EID: 61049242038     PISSN: 17427665     EISSN: 17427673     Source Type: Journal    
DOI: 10.1177/1742766508091517     Document Type: Article

References (16)

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