Children's understanding of television advertising: A qualitative approach

Journal of Marketing Communications

Volumn 9, Issue 2, 2003, Pages 59-71

  Oates, Caroline ^a   Blades, Mark ^b   Gunter, Barrie ^b   Don, Jacquie ^b  

^a UNIVERSITY OF SHEFFIELD   (United Kingdom)

^b UNIVERSITY OF SHEFFIELD   (United Kingdom)

Author keywords

Broadcasting practices; Children and advertising; Television

Indexed keywords

EID: 0345060022     PISSN: 13527266     EISSN: None     Source Type: Journal    
DOI: 10.1080/1352726032000080858     Document Type: Article

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