Publicity and advertising: What matter most for sales?

European Journal of Marketing

Volumn 48, Issue 11-12, 2014, Pages 1986-2008

  Spotts, Harlan E ^a   Weinberger, Marc G ^b   Weinberger, Michelle F ^c  

^a WESTERN NEW ENGLAND UNIVERSITY   (United States)

^b UNIVERSITY OF MASSACHUSETTS   (United States)

^c NORTHWESTERN UNIVERSITY   (United States)

Author keywords

Advertising; Corporate reputation; Issues management; Marketing communications; Publicity; Sales effects

Indexed keywords

EID: 84928139420     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/EJM-02-2013-0096     Document Type: Article

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