Moderating role of gender in the relationships between perceived benefits and satisfaction in social virtual world continuance

Decision Support Systems

Volumn 65, Issue C, 2014, Pages 69-79

  Zhou, Zhongyun ^a   Jin, Xiao Ling ^b   Fang, Yulin ^c  

^a TONGJI UNIVERSITY   (China)

^b SHANGHAI UNIVERSITY   (China)

^c CITY UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

Gender difference; Perceived benefit; Satisfaction; Second life; Social virtual world continuance

Indexed keywords

INTERACTIVE COMPUTER GRAPHICS; SOCIAL NETWORKING (ONLINE); SOCIAL SCIENCES; VIRTUAL REALITY;

GENDER DIFFERENCES; PERCEIVED BENEFITS; SATISFACTION; SECOND LIFE; SOCIAL VIRTUAL WORLDS;

ECONOMIC AND SOCIAL EFFECTS;

EID: 84926278138     PISSN: 01679236     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.dss.2014.05.004     Document Type: Article

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