Antecedents and consequences of mobile phone usability: Linking simplicity and interactivity to satisfaction, trust, and brand loyalty

Information and Management

Volumn 52, Issue 3, 2015, Pages 295-304

  Lee, Dongwon ^a   Moon, Junghoon ^b   Kim, Yong Jin ^c   Yi, Mun Y ^d  

^a UNIVERSITY OF MARYLAND   (United States)

^b Seoul National University   (South Korea)

^c Sogang University   (South Korea)

^d Korea Advanced Institute of Science and Technology (KAIST)   (South Korea)

Author keywords

Brand loyalty; Interactivity; Mobile phone; Satisfaction; Simplicity; Trust; Usability; User interface

Indexed keywords

CELLULAR TELEPHONES; CUSTOMER SATISFACTION; MOBILE PHONES; PUBLIC RELATIONS; SURVEYS; TELEPHONE SETS; USABILITY ENGINEERING; USER INTERFACES;

BRAND LOYALTY; INTERACTIVITY; SATISFACTION; SIMPLICITY; TRUST; USABILITY;

CELLULAR TELEPHONE SYSTEMS;

EID: 84925496228     PISSN: 03787206     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.im.2014.12.001     Document Type: Article

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