Social and attitudinal determinants of viral marketing dynamics

Computers in Human Behavior

Volumn 27, Issue 6, 2011, Pages 2292-2300

  Camarero, Carmen ^a   San José, Rebeca ^a  

^a UNIVERSITY OF VALLADOLID   (Spain)

Author keywords

Email marketing; Individuals' social network; Social capital; Viral dynamics; Viral marketing; WOM

Indexed keywords

EMAIL MARKETING; SOCIAL CAPITAL; SOCIAL NETWORKS; VIRAL MARKETING; WOM;

ELECTRONIC MAIL; MARKETING;

DYNAMICS;

EID: 80052844028     PISSN: 07475632     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.chb.2011.07.008     Document Type: Article

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