Attributes of Milan influencing city brand attractiveness

Journal of Destination Marketing and Management

Volumn 3, Issue 4, 2014, Pages 218-226

  De Noni, Ivan ^a   Orsi, Luigi ^b   Zanderighi, Luca ^a  

^a UNIVERSITY OF MILAN   (Italy)

^b UNIVERSITY OF PADOVA   (Italy)

Author keywords

Cities; Destination management; Italy; Place branding; Urban marketing

Indexed keywords

EID: 84922222358     PISSN: 2212571X     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jdmm.2014.06.001     Document Type: Article

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