The determinants and measurement of a country brand: The country brand strength index

International Marketing Review

Volumn 27, Issue 4, 2010, Pages 466-479

  Fetscherin, Marc ^a  

^a ROLLINS COLLEGE   (United States)

Author keywords

Brand image; Brands; Country of origin

Indexed keywords

EID: 77954392921     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651331011058617     Document Type: Article

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