메뉴 건너뛰기




Volumn 16, Issue 4, 2006, Pages 453-469

A model of consumer relationships with store brands, personnel and stores in Spain

Author keywords

Brands; Consumer retailer relationship; Multi level study; Satisfaction; Signals; Trust

Indexed keywords


EID: 84855829817     PISSN: 09593969     EISSN: 14664402     Source Type: Journal    
DOI: 10.1080/09593960600844285     Document Type: Article
Times cited : (11)

References (63)
  • 1
    • 4043079952 scopus 로고    scopus 로고
    • The effects of brand relationship norms on consumer attitudes and behavior
    • June
    • Aggarwal, P., 2004. The effects of brand relationship norms on consumer attitudes and behavior. Journal of Consumer Research, 31 June: 87–101.
    • (2004) Journal of Consumer Research , vol.31 , pp. 87-101
    • Aggarwal, P.1
  • 2
    • 0002128929 scopus 로고    scopus 로고
    • An experimental investigation of satisfaction and commitment in marketing channels: the role of trust and dependence
    • Andaleeb, S. S., 1996. An experimental investigation of satisfaction and commitment in marketing channels: the role of trust and dependence. Journal of Retailing, 72 (1): 77–93.
    • (1996) Journal of Retailing , vol.72 , Issue.1 , pp. 77-93
    • Andaleeb, S.S.1
  • 3
    • 0000906501 scopus 로고
    • The use of pledges to build and sustain commitment in distribution channels
    • Anderson, E., and Weitz, B., 1992. The use of pledges to build and sustain commitment in distribution channels. Journal of Marketing Research, XXIX: 18–34.
    • (1992) Journal of Marketing Research , vol.29 , pp. 18-34
    • Anderson, E.1    Weitz, B.2
  • 4
    • 0002672359 scopus 로고
    • A model of distributor firm and manufacturer firm working partnerships
    • January, and
    • Anderson, J. C., and Narus, J. A., 1990. A model of distributor firm and manufacturer firm working partnerships. Journal of Marketing, 54 January: 42–58.
    • (1990) Journal of Marketing , vol.54 , pp. 42-58
    • Anderson, J.C.1    Narus, J.A.2
  • 5
    • 0002922642 scopus 로고
    • The evaluation of structural equation models and hypothesis testing
    • Bagozzi R.P., (ed), Cambridge, MA: Basil Blackwell, and,. Edited by
    • Bagozzi, R. P., and Baumgartner, H., 1994. “ The evaluation of structural equation models and hypothesis testing ”. In Principles of Marketing Research (Basil Blackwell), Edited by: Bagozzi, R. P., 386–419. Cambridge, MA: Basil Blackwell.
    • (1994) Principles of Marketing Research (Basil Blackwell) , pp. 386-419
    • Bagozzi, R.P.1    Baumgartner, H.2
  • 8
    • 0002057980 scopus 로고
    • Agency relationships in marketing: a review of the implications and applications of agency and related theories
    • July, and
    • Bergen, M., Dutta, S., and Walker, O. C., Jr. 1992. Agency relationships in marketing: a review of the implications and applications of agency and related theories. Journal of Marketing, 56 July: 1–24.
    • (1992) Journal of Marketing , vol.56 , pp. 1-24
    • Bergen, M.1    Dutta, S.2    Walker, O.C.3
  • 9
    • 0001786592 scopus 로고
    • Relationship marketing
    • Berry L.L., Shostack G.L., Upah G.D., (eds), Chicago, IL: American Marketing Association,. Edited by
    • Berry, L., 1983. “ Relationship marketing ”. In Emerging Perspectives on Services Marketing, Edited by: Berry, L. L., Shostack, G. L., and Upah, G. D., 25–28. Chicago, IL: American Marketing Association.
    • (1983) Emerging Perspectives on Services Marketing , pp. 25-28
    • Berry, L.1
  • 10
    • 0002866667 scopus 로고
    • Evaluating service encounters: the effects of physical surroundings and employee responses
    • Bitner, M. J., 1990. Evaluating service encounters: the effects of physical surroundings and employee responses. Journal of Marketing, 54: 69–82.
    • (1990) Journal of Marketing , vol.54 , pp. 69-82
    • Bitner, M.J.1
  • 11
    • 0012319518 scopus 로고
    • A consumer-side experimental examination of signaling theory: do consumers perceive warranties as signals of quality?
    • June, and
    • Boulding, W., and Kirmani, A., 1993. A consumer-side experimental examination of signaling theory: do consumers perceive warranties as signals of quality?. Journal of Consumer Research, 20 June: 111–123.
    • (1993) Journal of Consumer Research , vol.20 , pp. 111-123
    • Boulding, W.1    Kirmani, A.2
  • 12
    • 0030525647 scopus 로고    scopus 로고
    • Brands' quality levels, prices, and advertising outlays: empirical evidence on signals and information costs
    • Caves, R. E., and Greene, D. P., 1996. Brands' quality levels, prices, and advertising outlays: empirical evidence on signals and information costs. International Journal of Industrial Organization, 14 (1): 29–52.
    • (1996) International Journal of Industrial Organization , vol.14 , Issue.1 , pp. 29-52
    • Caves, R.E.1    Greene, D.P.2
  • 13
    • 0001878819 scopus 로고
    • A paradigm for developing better measures of marketing constructs
    • February
    • Churchill, G. A., Jr. 1979. A paradigm for developing better measures of marketing constructs. Journal of Marketing Research, XVI February: 64–73.
    • (1979) Journal of Marketing Research , vol.16 , pp. 64-73
    • Churchill, G.A.1
  • 14
    • 0003056894 scopus 로고
    • Relationship quality in services selling: an interpersonal influence perspective
    • July, and
    • Crosby, L. A., Evans, K. R., and Cowles, D., 1990. Relationship quality in services selling: an interpersonal influence perspective. Journal of Marketing, 54 July: 68–81.
    • (1990) Journal of Marketing , vol.54 , pp. 68-81
    • Crosby, L.A.1    Evans, K.R.2    Cowles, D.3
  • 15
    • 0000013275 scopus 로고
    • Effects of relationship marketing on satisfaction, retention, and prices
    • Crosby, L. A., and Stephens, N., 1987. Effects of relationship marketing on satisfaction, retention, and prices. Journal of Marketing Research, 24: 404–411.
    • (1987) Journal of Marketing Research , vol.24 , pp. 404-411
    • Crosby, L.A.1    Stephens, N.2
  • 16
    • 0000723634 scopus 로고
    • The effects of price, brand, and store information on buyer's product evaluations
    • August, and
    • Dodds, W. B., Monroe, K. B., and Grewal, D., 1991. The effects of price, brand, and store information on buyer's product evaluations. Journal of Marketing Research, 28 August: 307–319.
    • (1991) Journal of Marketing Research , vol.28 , pp. 307-319
    • Dodds, W.B.1    Monroe, K.B.2    Grewal, D.3
  • 17
    • 0031502147 scopus 로고    scopus 로고
    • An examination of the nature of trust in buyer–seller relationships
    • April, and
    • Doney, P. M., and Cannon, J. P., 1997. An examination of the nature of trust in buyer–seller relationships. Journal of Marketing, 61 April: 35–51.
    • (1997) Journal of Marketing , vol.61 , pp. 35-51
    • Doney, P.M.1    Cannon, J.P.2
  • 18
    • 33847156039 scopus 로고    scopus 로고
    • Relationship marketing: a strategy for consumer-owned utilities in a restructured industry
    • DuPont, R., 1998. Relationship marketing: a strategy for consumer-owned utilities in a restructured industry. Management Quarterly, 38 (4): 11–16.
    • (1998) Management Quarterly , vol.38 , Issue.4 , pp. 11-16
    • DuPont, R.1
  • 19
    • 38249029610 scopus 로고
    • Warranties, moral hazard, and the lemons problem
    • Emons, W., 1988. Warranties, moral hazard, and the lemons problem. Journal of Economic Theory, 46: 16–33.
    • (1988) Journal of Economic Theory , vol.46 , pp. 16-33
    • Emons, W.1
  • 20
    • 0000136849 scopus 로고
    • The relationship marketing process: a conceptualization and application
    • Evans, J. R., and Laskin, R. L., 1994. The relationship marketing process: a conceptualization and application. Industrial Marketing Management, 23: 439–452.
    • (1994) Industrial Marketing Management , vol.23 , pp. 439-452
    • Evans, J.R.1    Laskin, R.L.2
  • 21
    • 0032351557 scopus 로고    scopus 로고
    • Consumers and their brands: developing relationship theory in consumer research
    • March
    • Fournier, S., 1998. Consumers and their brands: developing relationship theory in consumer research. Journal of Consumer Research, 24 March: 343–373.
    • (1998) Journal of Consumer Research , vol.24 , pp. 343-373
    • Fournier, S.1
  • 22
    • 0033459627 scopus 로고    scopus 로고
    • Rediscovering satisfaction
    • October, and
    • Founier, S., and Mick, D. G., 1999. Rediscovering satisfaction. Journal of Marketing, 63 October: 5–23.
    • (1999) Journal of Marketing , vol.63 , pp. 5-23
    • Founier, S.1    Mick, D.G.2
  • 23
    • 21744448471 scopus 로고
    • Determinants of long-term orientation in buyer–seller relationships
    • April
    • Ganesan, S., 1994. Determinants of long-term orientation in buyer–seller relationships. Journal of Marketing, 58 April: 1–19.
    • (1994) Journal of Marketing , vol.58 , pp. 1-19
    • Ganesan, S.1
  • 24
    • 85011502640 scopus 로고    scopus 로고
    • Store brand strategies: their nature and evolution
    • July3–4, Paris. : Working paper, School of Business Administration, The Hebrew University of Jerusalem
    • Goldman, A., Store brand strategies: their nature and evolution. paper presented at the 12th EAERCD Conference. July3–4, Paris. Working paper, School of Business Administration, The Hebrew University of Jerusalem.
    • paper presented at the 12th EAERCD Conference
    • Goldman, A.1
  • 25
    • 0032138317 scopus 로고    scopus 로고
    • Relationship marketing effectiveness: the role of involvement
    • Gordon, M. E., McKeage, K., and Fox, M. A., 1998. Relationship marketing effectiveness: the role of involvement. Psychology and Marketing, 15 (5): 443–459.
    • (1998) Psychology and Marketing , vol.15 , Issue.5 , pp. 443-459
    • Gordon, M.E.1    McKeage, K.2    Fox, M.A.3
  • 27
    • 0023399146 scopus 로고
    • The new marketing—developing long-term interactive relationships
    • Gummesson, E., 1987. The new marketing—developing long-term interactive relationships. Long Range Planning, 20 (4): 10–20.
    • (1987) Long Range Planning , vol.20 , Issue.4 , pp. 10-20
    • Gummesson, E.1
  • 28
    • 21844487198 scopus 로고
    • Exchange governance: the role of legal and non-legal approaches across the exchange process
    • Gundlach, G. T., 1994. Exchange governance: the role of legal and non-legal approaches across the exchange process. Journal of Public Policy and Marketing, 13 (2): 246–258.
    • (1994) Journal of Public Policy and Marketing , vol.13 , Issue.2 , pp. 246-258
    • Gundlach, G.T.1
  • 32
    • 0002304648 scopus 로고    scopus 로고
    • Toward an encompassing theory of business marketing relationships (BMRS) and interpersonal commercial relationships (ICRS): an empirical generalization
    • Iacobucci, D., and Hibbard, J. D., 1999. Toward an encompassing theory of business marketing relationships (BMRS) and interpersonal commercial relationships (ICRS): an empirical generalization. Journal of Interactive Marketing, 13 (3): 13–33.
    • (1999) Journal of Interactive Marketing , vol.13 , Issue.3 , pp. 13-33
    • Iacobucci, D.1    Hibbard, J.D.2
  • 33
    • 0030077842 scopus 로고    scopus 로고
    • Commercial and interpersonal relationships; using the structure of interpersonal relationships to understand individual-to-individual, individual-to-firm, and firm-to-firm relationships in commerce
    • Iacobucci, D., and Ostrom, A., 1996. Commercial and interpersonal relationships; using the structure of interpersonal relationships to understand individual-to-individual, individual-to-firm, and firm-to-firm relationships in commerce. International Journal of Research in Marketing, 13: 53–72.
    • (1996) International Journal of Research in Marketing , vol.13 , pp. 53-72
    • Iacobucci, D.1    Ostrom, A.2
  • 34
    • 0013146939 scopus 로고    scopus 로고
    • Switching barriers and repurchase intentions in services
    • Jones, A. J., Mothersbaugh, D. L., and Beatty, S. E., 2000. Switching barriers and repurchase intentions in services. Journal of Retailing, 76 (2): 259–274.
    • (2000) Journal of Retailing , vol.76 , Issue.2 , pp. 259-274
    • Jones, A.J.1    Mothersbaugh, D.L.2    Beatty, S.E.3
  • 36
    • 0034382906 scopus 로고    scopus 로고
    • No pain, no gain: a critical review of the literature on signaling unobservable product quality
    • April, and
    • Kirmani, A., and Rao, A. R., 2000. No pain, no gain: a critical review of the literature on signaling unobservable product quality. Journal of Marketing, April: 66–79.
    • (2000) Journal of Marketing , pp. 66-79
    • Kirmani, A.1    Rao, A.R.2
  • 37
    • 0000283113 scopus 로고    scopus 로고
    • Retail contracting and costly monitoring: theory and evidence
    • Lafontaine, F., and Slade, M. E., 1996. Retail contracting and costly monitoring: theory and evidence. European Economic Review, 40: 923–932.
    • (1996) European Economic Review , vol.40 , pp. 923-932
    • Lafontaine, F.1    Slade, M.E.2
  • 38
    • 84925921371 scopus 로고
    • The dyadic trust scale: toward understanding interpersonal trust in close relationships
    • Larzelere, R. E., and Huston, T. L., 1980. The dyadic trust scale: toward understanding interpersonal trust in close relationships. Journal of Marriage and the Family, 42: 595–604.
    • (1980) Journal of Marriage and the Family , vol.42 , pp. 595-604
    • Larzelere, R.E.1    Huston, T.L.2
  • 39
    • 3042519093 scopus 로고    scopus 로고
    • Consumers' trust in a brand and the link to brand loyalty
    • Lau, G. T., and Lee, S. H., 2000. Consumers' trust in a brand and the link to brand loyalty. Journal of Market-Focused Management, 4: 341–370.
    • (2000) Journal of Market-Focused Management , vol.4 , pp. 341-370
    • Lau, G.T.1    Lee, S.H.2
  • 43
    • 0039835313 scopus 로고    scopus 로고
    • Information asymmetry and levels of agency relationships
    • Mishra, D. P, Heide, J. B., and Cort, S. G., 1998. Information asymmetry and levels of agency relationships. Journal of Marketing Research, XXXV: 277–295.
    • (1998) Journal of Marketing Research , vol.35 , pp. 277-295
    • Mishra, D.P.1    Heide, J.B.2    Cort, S.G.3
  • 44
    • 21344475322 scopus 로고
    • The commitment-trust theory of relationship marketing
    • July, and
    • Morgan, R., and Hunt, S., 1994. The commitment-trust theory of relationship marketing. Journal of Marketing, 58 July: 20–38.
    • (1994) Journal of Marketing , vol.58 , pp. 20-38
    • Morgan, R.1    Hunt, S.2
  • 45
    • 18844380686 scopus 로고    scopus 로고
    • Influence of usage situations and consumer shopping orientations on the importance of the retail store environment
    • Moye, L. N., and Kincade, D. H., 2002. Influence of usage situations and consumer shopping orientations on the importance of the retail store environment. The International Review of Retail, Distribution and Consumer Research, 12 (1): 59–79.
    • (2002) The International Review of Retail, Distribution and Consumer Research , vol.12 , Issue.1 , pp. 59-79
    • Moye, L.N.1    Kincade, D.H.2
  • 46
    • 0001181569 scopus 로고
    • Advertising as information
    • Nelson, P., 1974. Advertising as information. Journal of Political Economy, 82 (4): 729–754.
    • (1974) Journal of Political Economy , vol.82 , Issue.4 , pp. 729-754
    • Nelson, P.1
  • 48
    • 0033439536 scopus 로고
    • Whence consumer loyalty?
    • Special Issue: Fundamental Issues and Directions for Marketing
    • Oliver, R. L., 1980. Whence consumer loyalty?. Journal of Marketing, 63: 33–44. (Special Issue: Fundamental Issues and Directions for Marketing)
    • (1980) Journal of Marketing , vol.63 , pp. 33-44
    • Oliver, R.L.1
  • 49
    • 85133005446 scopus 로고    scopus 로고
    • Exchange relationships in consumer markets
    • Pels, J., 1999. Exchange relationships in consumer markets. European Journal of Marketing, 33 (1/2): 19–37.
    • (1999) European Journal of Marketing , vol.33 , Issue.1-2 , pp. 19-37
    • Pels, J.1
  • 50
    • 21144469271 scopus 로고
    • Price premium variations as a consequence of buyers' lack of information
    • December, and
    • Rao, A. R., and Bergen, M. E., 1992. Price premium variations as a consequence of buyers' lack of information. Journal of Consumer Research, 19 December: 412–423.
    • (1992) Journal of Consumer Research , vol.19 , pp. 412-423
    • Rao, A.R.1    Bergen, M.E.2
  • 51
    • 0033247808 scopus 로고    scopus 로고
    • Signaling unobservable product quality through a brand ally
    • May, and
    • Rao, A. R., Qu, L., and Ruekert, R. W., 1999. Signaling unobservable product quality through a brand ally. Journal of Marketing Research, XXXVI May: 258–268.
    • (1999) Journal of Marketing Research , vol.36 , pp. 258-268
    • Rao, A.R.1    Qu, L.2    Ruekert, R.W.3
  • 52
    • 85133004179 scopus 로고    scopus 로고
    • The value concept of relationship marketing
    • Ravald, A., and Grönroos, C., 1996. The value concept of relationship marketing. European Journal of Marketing, 30 (2): 19–30.
    • (1996) European Journal of Marketing , vol.30 , Issue.2 , pp. 19-30
    • Ravald, A.1    Grönroos, C.2
  • 54
    • 0002158760 scopus 로고    scopus 로고
    • Toward a synthesized framework of relational commitment: implications for marketing channel theory and practice
    • Rylander, D., Strutton, D., and Pelton, L. E., 1997. Toward a synthesized framework of relational commitment: implications for marketing channel theory and practice. Journal of Marketing Theory and Practice, Spring: 58–71.
    • (1997) Journal of Marketing Theory and Practice , vol.Spring , pp. 58-71
    • Rylander, D.1    Strutton, D.2    Pelton, L.E.3
  • 55
    • 84992955237 scopus 로고    scopus 로고
    • Antecedents and consequences of trust and satisfaction in buyer-seller relationships
    • Selnes, F., 1998. Antecedents and consequences of trust and satisfaction in buyer-seller relationships. European Journal of Marketing, 32 (3/4): 305–322.
    • (1998) European Journal of Marketing , vol.32 , Issue.3-4 , pp. 305-322
    • Selnes, F.1
  • 56
    • 0000376853 scopus 로고
    • Consumer information, product quality, and seller reputation
    • Shapiro, C., 1982. Consumer information, product quality, and seller reputation. The Bell Journal of Economics, 13 (1): 20–35.
    • (1982) The Bell Journal of Economics , vol.13 , Issue.1 , pp. 20-35
    • Shapiro, C.1
  • 57
    • 0042985524 scopus 로고    scopus 로고
    • A framework for monitoring customer satisfaction: an empirical illustration
    • Sharma, S., Niedrich, R. W., and Dobbins, G., 1999. A framework for monitoring customer satisfaction: an empirical illustration. Marketing Management, 28: 231–243.
    • (1999) Marketing Management , vol.28 , pp. 231-243
    • Sharma, S.1    Niedrich, R.W.2    Dobbins, G.3
  • 58
    • 84947651850 scopus 로고
    • Relational exchange in services: an empirical investigation of ongoing customer-service provider relationships
    • Shemwell, D. J., Cronin, J. J., and Bullard, W. R., 1994. Relational exchange in services: an empirical investigation of ongoing customer-service provider relationships. International Journal of Service Industry Management, 5 (3): 57–68.
    • (1994) International Journal of Service Industry Management , vol.5 , Issue.3 , pp. 57-68
    • Shemwell, D.J.1    Cronin, J.J.2    Bullard, W.R.3
  • 59
    • 24644516223 scopus 로고    scopus 로고
    • Agency and trust mechanisms in consumer satisfaction and loyalty judgments
    • Singh, J., and Sirdeshmukh, D., 2000. Agency and trust mechanisms in consumer satisfaction and loyalty judgments. Journal of the Academy of Marketing Science, 28 (1): 150–167.
    • (2000) Journal of the Academy of Marketing Science , vol.28 , Issue.1 , pp. 150-167
    • Singh, J.1    Sirdeshmukh, D.2
  • 60
    • 0030486062 scopus 로고    scopus 로고
    • A re-examination of the determinants of consumer satisfaction
    • July, and
    • Spreng, R. A., MacKenzie, S. B., and Olshavsky, R. W., 1996. A re-examination of the determinants of consumer satisfaction. Journal of Marketing, 60 July: 15–32.
    • (1996) Journal of Marketing , vol.60 , pp. 15-32
    • Spreng, R.A.1    MacKenzie, S.B.2    Olshavsky, R.W.3
  • 61
    • 0032392829 scopus 로고    scopus 로고
    • Narrative analysis of a marketing relationship: the consumer's perspective
    • Stern, B. B., Thompson, C. J., and Arnould, E. J., 1998. Narrative analysis of a marketing relationship: the consumer's perspective. Psychology and Marketing, 15 (3): 195–214.
    • (1998) Psychology and Marketing , vol.15 , Issue.3 , pp. 195-214
    • Stern, B.B.1    Thompson, C.J.2    Arnould, E.J.3
  • 63
    • 85022739470 scopus 로고
    • Calculativeness, trust, and economic organization
    • Williamson, O. E., 1993. Calculativeness, trust, and economic organization. Journal of Law and Economics, 36: 453–486.
    • (1993) Journal of Law and Economics , vol.36 , pp. 453-486
    • Williamson, O.E.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.