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Volumn 16, Issue 2, 2007, Pages 122-131

A process model of brand cocreation: Brand management and research implications

Author keywords

Brand management; Brands; Consumer behaviour; Marketing communications; Product development

Indexed keywords


EID: 34247393207     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420710739991     Document Type: Article
Times cited : (77)

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